The Create a Buyer Persona and Journey – Executive Brief conveys the vital importance of capturing buyer personas and the buyer journey not only to marketers but to product management, sales, and other customer-facing functions such as customer success.
Use this Executive Brief to:
- Present to colleagues the rationale for capturing both the buyer persona and buyer journey.
- Show the attributes that comprise a complete buyer persona and buyer journey.
- Align marketing, product management, sales, and customer success on the approach and illustrate the steps that when taken will result in success.
