Today's complex business landscape demands seamless collaboration between IT and marketing. This presentation outlines a strategic alignment plan developed jointly by CTOs and CMOs to foster a more integrated, efficient, and innovative organization.
Use this presentation to illustrate the following highlights to the leadership team:
- Collaborative alignment: a plan to bridge the gap between IT and marketing, ensuring shared vision, goals, and metrics.
- Current-state analysis: an assessment of existing alignment gaps using a scoring rubric to pinpoint areas for improvement.
- Addressing common issues: strategies to overcome common challenges faced by IT and marketing, such as procurement, data management, security, and resource allocation
- Joint goals and initiatives: a set of shared objectives, including website UX enhancements, traffic growth, streamlined IT processes, product development support, and improved stakeholder satisfaction
This presentation aims to show optimized resource use, drive innovation, and propel the organization toward its overarching business goals. By fostering a culture of collaboration and shared accountability, IT and marketing can become powerful partners in driving growth and competitive advantage.