Custom Vendor Landscape
Video Management Solution
Prepared for: [Client Name Redacted]
An Important Note
Understanding a Custom Vendor Landscape
- Info-Tech's Custom Vendor Landscapes are custom deliverables that are built with a heavy emphasis on the use cases and selection criteria of the requesting client. They are intended to provide an external point-of-view on a smaller or niche software marketspace. They are built over the course of one week based on secondary research by one of our Software Selection Services analysts.
- These deliverables may be sanitized and published for convenient access by our other members; it is important to understand that they are not intended to be general market analysis reports like our SoftwareReviews Data Quadrants or Software Selection Guides.
- This report is bespoke to the client that requested it and is not intended to be an omnibus view of the entire marketspace (these deliverables are limited to ten vendors, and the vendor shortlist is often dictated in full or in part by the requestor).
- Please ensure that you are conducting your own due diligence on vendors within the space; the sanitized version of this report may be a helpful starting point for initial vendor shortlisting; the limitations of its scope and the highly custom nature of the vendor list and analysis contained within does not make it synonymous with the analysis in our omnibus market analysis research (SoftwareReviews Data Quadrants and Software Selection Guides).
Understanding the Selection Initiative
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Objective |
Vendor Selection Criteria |
|---|---|
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[Redacted] is looking for a Video Management solution. Currently the organization does not have a video hosting service. The upload the video content to Google drive and share links to appropriate users. As such, [Redacted] does not have any control over their content. They cannot prevent users from sharing it with other users. Additionally, they cannot revoke the access of users. The organization would like to adopt a video management solutions to alleviate these issues. The ideal solution should offer cloud deployment and content must be hosted within the US. |
In evaluating the marketspace for Video Management solution, Info-Tech's analysts looked at the following vendor attributes:
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Selection Rigor Matters.Enterprise software is a key driver of digital transformation - having a strong approach to vendor selection is essential. Info-Tech's research shows that 70% of application selections fail because of poorly defined requirements and inadequate vendor validation. |
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Defining the Video Management solution Market
Market Definition
- Video management solutions are a comprehensive, administrative system that stores and organizes digital video content. It provides central storage and internal distribution for video projects.
- Videos can be hosted on-prem, a private cloud offered by the vendor, a cloud server owned by the customer or on popular cloud vendors like Azure, AWS etc.
- Videos can be accessed by authorized users from anywhere in the world via a web browser or mobile device.
- Some vendors offer a dedicated video management solution while others offer it as part of their Digital Asset Management solution.
Key Trends in [Name of Category]
Digital Asset Management solution increased the speed of finding assets by 500%.
Source: Scaleflex, 2024
Top Level Features for [Name of Category]
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Feature Name |
Description |
|---|---|
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Video hosting |
The ability to host and stream videos at the best possible video quality along with customizations for video size, format, and resolution. |
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Analytics and reporting |
The ability to track video performance metrics like views, demographic, heatmaps, bounce rate etc. |
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Customized Branding |
The ability to add branding, custom themes, templates and logos. |
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Integration capabilities |
The ability to easily integrate with popular LMSs and other third-party platforms to enhance the functionalities. |
|
Access control |
The ability for admins to authorize role-based access and control expiry date. |
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Multi-device compatibility |
The platform must be compatible with a range of devices and browser types. |
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Version Management |
Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations. |
Key Players
Info-Tech identified 6 platforms applicable to the use case. The platforms are listed in alphabetical order.
