Employee Value Proposition (EVP) Scorecard

Author(s): Carlene McCubbin

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The EVP Scorecard tool allows you to test your draft employee value proposition (EVP) with the internal (aligned, aspirational, accurate) and external criteria (clear, compelling, comprehensive) to ensure the EVP resonates with the audience and differentiates the organization from competitors.

Use internal focus groups and a sample of your target audience to complete the questions and highlight areas of the EVP that require revision.

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