Gen AI: Overhyped or Long-Term Revenue Generator?

Author(s): Joanne Correia

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Finding revenues amid challenges in adoption and packaging

Integrating generative AI offers significant opportunities and challenges for companies amid an extreme technology hype cycle. With AI spending down and many projects failing, platform and application companies can thrive by simplifying AI integration and packaging. Success depends on strategic pricing, market adoption, customer research, and leveraging competitive advantages to enhance adoption and revenue.

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