The boardroom meeting has always been a comfortable, controlled environment for those who oversee a company’s operations. But with social collaboration tools—consumer and business—in widespread use, employees are talking business on their own terms.
Social collaboration and communications technology built for the enterprise is part of what’s driving companies to find the right balance between allowing room for individual productivity and staying in control of how that productivity is coalesces into wider business objectives. But the technology is simply enabling people with different personalities and strengths to communicate in the means they choose — a cultural change more than anything.
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