Business leaders may be averse to the word "collective" because it often has the word "bargaining" next to it. But this type of systems thinking is powerful when considered as franchising or partner/reseller marketing.
Special Letter: Disrupting Markets with Big Data and Collective Impact
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Mark Anderson
Research Fellow
Mark Anderson writes the most accurate predictive reports covering the computing and communication industries. His weekly Trends and Predictions posts cover must-have information for strategy development and business technology planning, and are followed by technology executives and investors worldwide including Bill Gates, Paul Jacobs, Michael Dell and more.
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