Kick-Start an Esports Initiative at Your Casino
Esports initiative success depends on achieving integration into the existing casino ecosystem.
- You're having difficulty estimating the value of an esports venue.
- There's a lack of understanding of the esports culture at your casino.
- You're unsure of the technical infrastructure required for esports.
- Esports is an unfamiliar revenue and visitation business model compared to traditional casino and hospitality venues.
Our Advice
Critical Insight
- Esports is not about having a big tournament a couple of times a year. Rather, it's about developing a culture of esports so that the casino can grow with the changing preferences of the younger demographic.
- Leverage your existing technology suppliers to get the gear you need to build out the lounges.
- Casinos should experiment with low cost esports initiatives to see how customers respond to different design considerations.
Impact and Result
- Use Info-Tech’s research to understand the esports culture and how that culture can be best approached by casinos to create a sustainable business venture that engages a sought-after demographic.
- Review the technical requirements that a casino needs to purchase or outsource to implement different esports initiatives.
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 3-phase advisory process. You'll receive 4 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Create a vision for the esports initiative
- Call 1: Discuss how esports can best fit into the existing goals and ecosystem at the casino.
Guided Implementation 2: Determine high-level costs, benefits, and risks
- Call 1: Discuss the technical requirements.
- Call 2: Finalize the MVBC for esports.
Guided Implementation 3: Gain support and prepare business case
- Call 1: Plan to present the MVBC for esports to decision makers.
Contributors
- Spiro Khouri, VP Marketing, The Gaming Stadium
- Alex Igelman, Founder and Managing Director, Esports Capital Corp.
- Chris Garrow, Gaming Operations Director, Prairie Band Casino & Resort
- Zack Johnson, Founder, ggCircuit LLC
- Jennifer Roberts, Associate Director, UNLV International Center for Gaming Regulation
- Anthony Gaud, President and Chief Creative Officer, INGAME ESPORTS
- 1 anonymous contributor