Align Your Marketing Spend to Drive Growth
Creating an effective marketing budget is crucial for any software or technology company seeking to grow. But how much should you actually invest in marketing? Too little spend may limit growth. Too much may cut into profits.
Our Marketing Budget Worksheet for Software and Tech Provides the Formula
Built specifically for SaaS and tech companies, our worksheet lets you create a data-backed marketing budget tailored to your business growth goals. Just input key revenue metrics like your annual recurring revenue (ARR) target, company size, and average contract value. Our worksheet calculates your recommended budget as a percentage of ARR based on benchmarks.
Strategically Map Your Investments to Fuel Growth
With your optimized budget amount, our worksheet guides you to allocate spend across key marketing channels. Build out budget line items for areas like search marketing, content creation, events, and more. Our worksheet includes tips and industry benchmarks to help guide your decisions.
Take the Guesswork Out of Marketing Budgeting
Stop struggling with generic templates. Our tailored Marketing Budget Worksheet gives software and tech marketers a calculated, data-driven approach to maximize marketing ROI. Download now to align your budget to strategic growth goals.