Prepare for your inaugural leap into AI in marketing and sales, aiming to minimize risk and harness AI’s potential. In June 2023, a Boston Consulting Group survey highlighted that 70% of CMOs have already integrated generative AI into their operations, with 19% in the testing phase. This marks a departure from the past, where AI’s usage was confined to large tech firms with ample budgets and data science expertise. The advancement in machine learning, natural language processing, and the advent of accessible large language models (LLMs) like ChatGPT-3, easily operable via a browser, have democratized AI in business. Different from before, when the full potential of AI could have been more effectively communicated to business users by data scientists and AI/ML experts, the current AI tools are user friendly. They engage in contextual conversations and offer pertinent information, making them ideal for businesses venturing into AI with a cautious and risk-aware approach.
Without a strategic approach and information and privacy safeguards in place, the easy accessibility of this experimental AI technology can cause hiccups and confusion.
This article will help senior leaders understand the use case possibilities across the front office and help them prioritize and plan a strategy for achieving their goals by adding AI into their “front office” strategy. We will illustrate cases of companies successfully using AI and reaping the benefits by achieving both personal and company goals.