Product Market Opportunity Sizing Workbook

Author(s): Jeff Golterman

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The Product Market Opportunity Sizing Workbook provides marketers a way to capture the dimensions of your currently penetrated market, then enables you to size your serviceable obtainable market (SOM), serviceable available market (SAM) and total available market (TAM).

Tags

Go-To-Market Strategy, GTM, product market opportunity, product launch, product business case, Total Addressable Market, TAM, Serviceable Obtainable Market, SOM, Serviceable Available Market, SAM, Global Market, market opportunity sizing, size of market
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