Revitalize Fan Engagement for Events and Premium Suite Sales Storyboard

Author(s): Elizabeth Silva

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A series of interviews with subject matter experts from adjacent industries led to the identification of practical success strategies that can be integrated within the sports and entertainment industry to combat top challenges.

The main solutions include:

  • Embrace design thinking methodologies such as journey mapping and employee experience design
  • Development of a unified service recovery strategy
  • Drive a value-first business process automation strategy

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