SEO Selection Guide Workbook

Author(s): Joanne Correia

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High-Value Use Cases: List the use case and related features and whether it is a must-have, should-have, could-have, or won't-have.
Technical Requirements: This tab notes other functional requirements, such as integrations and security.
Qualifications and References: Identify qualifications that vendors must include with their responses.
Implementation Deliverables: Describe deliverables required from the vendor to support the implementation and ongoing use of the product.
Total Cost of Ownership: Add specifications for requesting vendor pricing.

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