- Small business leaders need help creating a technology strategy that connects with their business goals.
- Without such a strategy, business leaders are unable to see the value that their IT function is providing, relegating them to a cost-center support function only.
Our Advice
Critical Insight
In small business, it's the technology leaders who feel they're out of alignment with the business, not the other way around. From this we see that technology leaders feel they could be doing much more to support their organizations' technology initiatives and digital enablement but are being relegated to simply keeping the lights on.
Impact and Result
- Save Time: Info-Tech Partners report saving 40-70% of the time when incorporating Info-Tech’s tools, templates, and repeatable methodology to an IT strategy engagement.
- Reduce Effort: Info-Tech Partners report that the laborious effort of creating customized deliverables for each client is alleviated using standardized the deliverables in this blueprint.
- Boardroom Ready: Info-Tech Partners describe that they did not have to start from scratch to build high-quality boardroom-ready deliverables, which results in saving a lot of time and focusing on result- or outcome-driven discussion with the stakeholders or management team.
- Increased Credibility: You increase your trust and credibility with your customers and prospects when you show them who is standing behind you. Leverage Info-Tech’s brand power as a research and advisory firm to bolster your customers’ confidence in you.
Partner Program Research Center
Deliver an IT Strategy Engagement
Produce a boardroom-ready IT strategy that is aligned to your customer’s business goals and drives innovation and digital transformation.
Executive Summary
IT strategies are often ineffective or non-existent for small businesses
IT departments that have not developed IT strategies experience misalignment between business and IT, and do not understand the value IT can provide to business. |
Small business leaders and IT leaders do not share their lens with each other
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Follow Info-Tech’s approach to develop a strong IT strategy.
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Info-Tech Insight
An effective IT strategy will reflect three mandates to fulfill: align IT vision with business vision, identify and prioritize key issues in IT to efficiently support business, and deliver desired outcomes to achieve business goals.
Small business leaders do not know the full value that IT provides….
Info-Tech’s CEO-CIO alignment diagnostic program discloses the status of alignment between IT leaders and business stakeholders
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1. To what degree does IT invest in areas that do not support the business?
2. To what degree do business goals go unsupported by IT?
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Info-Tech Insight
In small business, it’s the technology leaders who feel they’re out of alignment with the business, not the other way around (the inverse of what we see in larger enterprises). This tells us that technology leaders feel they could be doing much more for the business leaders they support but are being relegated to simply keeping the lights on.
…and see IT as just a business support function, not as a strategic business partner
How business leaders see the role of ITBusiness Support FunctionMost small business leaders see IT as nothing more than a trusted operator. Maintaining computers, the network, data backup and recovery…. |
Info-Tech maturity model of IT
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How IT leaders see the role of ITBusiness Enablement Function….yet when technology leaders are in full alignment with business goals, they are truly business partners. Participating in business growth and innovation especially in increasingly digitally-enabled businesses. |
“In the last several years, it has become more than evident that IT has become all about enabling the business to do what they need to do. There is not a department in any company that doesn’t use IT [in some form] to be successful.” (Sean Stillwell, Managing Director, Donyati)
Info-Tech Insight
A business-aligned IT strategy is a plan to use technology as both a support function as well as enablement function.
Your clients need a strategy, and they need your help building it
Businesses that have IT strategies in place are 3 times more likely to experience business growth!
IT strategy progress in small and medium businesses
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Yet creating an IT strategy is not a strong competency within these organizations
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Opportunities abound for IT consultants and service providers to help out!
45% of SMBs expect to increase their technology budget in 2022 65% of large enterprises expect to increase their technology budget in 2022 (Source : The 2022 State of IT)Drivers for this increase include technology modernization, increasing cybersecurity defense, and continuing the digital transformation journey. |
Leverage your Info-Tech partnership to overcome various challenges delivering an IT strategy engagement
If you are challenged with…. | Then we encourage…. | |
Inconsistent or inadequate methods to measure the current state of the IT environment | Using Info-Tech’s Diagnostic Program, which assesses the client’s IT processes against our Management and Governance Framework. | |
Upskilling consulting staff on the delivery of an IT strategy engagement | Using Info-Tech Academy, where your staff can access video-based training from Info-Tech analysts on the method of stepping through an IT strategy. | |
Boring presentations, wordy documents, or spreadsheets filled with technical details. | Using Info-Tech’s prefabricated tools, templates, and boardroom-ready deliverables. |
(Source: Strategy-on-a-Page Template) |
Use Info-Tech’s approach to create a data-driven IT strategy that connects to your client’s business goals
1. Establish the scope of your client’s IT strategy.
Start by stating an IT vision that meets their business mission. The IT vision should define how technology enables their business. |
2. Measure business stakeholder satisfaction and identify current state of IT.
A retrospective of IT’s performance helps recognize the current state while highlighting important strategic elements to address going forward. |
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3. Prioritize key issues and create an improvement roadmap.
Elicit the business context, identify strategic initiatives that are most important to the organization, and build an actionable plan and strategy. |
4. Execute planned IT improvements and key initiatives.
Evaluate IT’s operational strategy, which will be required to successfully execute on key initiatives. |
Workshop Agenda |
Contact your account representative for more information.
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Session 0 (Pre-Workshop) |
Session 1 | Session 2 | Session 3 | Session 4 | Session 5 (Post-Workshop) |
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Elicit Business Context |
Establish Scope and Review IT Performance |
Build Your Key Initiative Plan |
Build Your Key Initiative Plan |
Define Your Operational Strategy |
Wrap-Up |
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Activities |
0.1 Use industry capability map to identify business context and business goals. 0.2 Client to compile and prioritize IT success stories (optional). |
1.1 Derive the IT vision statement and IT mission statement, and identify IT guiding principles. 1.2 Define the IT strategy scope. 1.3 Review diagnostic data and evaluate IT performance. |
2.1 Determine goals cascade from business goals to IT goals:
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3.1 Prioritize your IT initiatives. 3.2 Build your roadmap. 3.3 Develop business-focused sunshine diagram. |
4.1 Identify metrics and targets per IT goal. 4.2 Identify required skills and resources capacity. 4.3 Walk through budgeting approach for 1-2 IT initiatives. 4.4 Discuss next steps and wrap-up. |
5.1 Complete in-progress deliverables. 5.2 Set up review time for workshop deliverables (optional). |
Deliverables |
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Info-Tech’s diagnostic programs provide valuable input to an informed strategic plan
Annually assess IT target state
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Management & Governance Assess the importance and effectiveness of IT’s core processes. |
CIO-CEO Alignment Assess the alignment of the business stakeholders with those of the IT leaders. |
CIO Business Vision Assess the organization’s satisfaction with the services IT provides. |
“[The content] we use the most are the diagnostics. We've built the front-end of our engagement process with clients and are repeating annual review with certain clients around the diagnostic process” (Rick Bawcum, Founder/CEO, Cimatri) |
Develop a word-class IT strategy delivery team using Info-Tech Academy
Learn IT strategy from video, audio, and written content: Engaging sessions with experts translate to higher completion and better understanding of the concepts discussed. |
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Module 1:
IT strategy executive brief |
Module 2:
Identify the target IT state |
Module 3:
Assess the current IT state |
Module 4:
Bridge the gap and create the strategy |
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“We have a lot of uptake on Info-Tech Academy, and after some early success are expanding its use to our entire delivery team.” (Andy Jeffery, Principal Service Architect, Atkins) |
Up your IT strategy engagement game in the following measurable ways
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“For us, we typically do IT assessments and roadmap in 6 to 8 weeks. We're able to take that 6-to-8-week timeframe and are spending maybe 40% of the time that we use to spend. Everything from beginning to end used to be an expert-driven process. But as we brought on business analysts, we've trained to do the diagnostics. Our experts still deliver the expert opinion and core of diagnostics when needed in the discussion. What this means for me is I used to do probably 80 or 90% of the work, now I am not doing 20% of it. We're probably reducing even business analyst effort by 50 or 60%”.
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Bibliography
Ahmed, Anam. “Importance of Mission Vision in Organizational Strategy.” Chron, 14 March 2019. Accessed 10 May 2021.
“Define the Business Context Needed to Complete Strategic IT Initiatives: 2018 Blueprint - ResearchAndMarkets.com.” Business Wire, 1 Feb. 2018. Accessed 9 June 2021.
Gray, Dave. “Post-Up.” Gamestorming, 15 Oct. 2010. Accessed 10 May 2021.
“IT Guiding Principles.” Office of Information Technology, NC State University, 2014-2020. Accessed 9 June 2021.
Kark, Khalid. “Survey: CIOs Are CEOs’ Top Strategic Partner.” CIO Journal, The Wall Street Journal, 22 May 2020. Accessed 11 May 2021.
McCabe, Laurie. “SMB Technology Directions: SMB Group’s New Book.” SMB Group, April 2021. Accessed Jan. 2022.
Peek, Sean. “What Is a Vision Statement?” Business News Daily, 7 May 2020. Accessed 10 May 2021.
Richards-Gustafson, Flora. “5 Core Operational Strategies.” Chron, 8 Mar 2019. Accessed 9 June 2021.
“Team Purpose & Culture.” Hyper Island. Accessed 10 May 2021.
“The 2022 State of IT.” SWZD, Sep. 2021. Accessed Jan. 2022.
“The IT Vision: A Strategic Path to Lasting IT Business Alignment.” ITtoolkit Magazine, 2020. Accessed 9 June 2021.
“Whiteboard Rotation.” Knowmium, 13 April 2020. Accessed 9 June 2019.
Zhu, Pearl. “How to Set Guiding Principles for an IT Organization?” Future of CIO, 1 July 2013. Accessed 9 June 2021.