Develop an Optimal Sports Betting Approach
Move the line odds in your favor by building and selecting the right sports betting model for your operation.
- Obtaining and retaining the millennial generation has been a difficult task for operators, but millennials are drawn to sports betting where offered.
- Many operators are providing sports wagering to customers, requiring organizations to offer the amenity to stay relevant.
- The sports betting landscape is an evolving one, making it much more critical for operators to be aware of the future of sports betting in terms of both legislation and technology.
- Scope: Operators need assistance understanding what vendors operate in this space and how those vendors can support the organization’s intended sports wagering business model.
- Challenge: Frequent changes are occurring in the segment as a result of governing bodies, vendors, and customer demands.
- Pain/Risk: Not offering sports wagering to customers could prevent your organization from capitalizing on revenue and remaining competitive.
Our Advice
Critical Insight
- Risk tolerance is one of the most important aspects of a sportsbook. Choose a business model based on the amount of risk you wish to take.
- Select a sportsbook vendor that understands not just the sports wagering segment of the industry but also specific jurisdictional requirements.
- The sports betting market is transforming more rapidly than ever before. Stay ahead of changes to regulations and be on the lookout for vendor mergers and acquisitions.
Impact and Result
- Understand what will comprise your sportsbook business model and how that can impact the benefits to your business.
- Assess the vendors in the space to make an informed decision on your sportsbook vendor partner.
- Develop an RFP and be prepared for the negotiations that will take place during the vendor selection process.
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Develop an Optimal Sports Betting Approach
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After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
10.0/10
Overall Impact
$68,500
Average $ Saved
20
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
Cache Creek Casino Resort
Workshop
10/10
$68,500
20
It was extremely valuable to carve out the time for the workshop to focus wholly on the subject matter. Liz was a great facilitator, patient and f... Read More
On Demand
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Develop an Optimal Sports Betting Approach
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Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
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Get the help you need in this 2-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Identify the sportsbook business model that supports your operational needs
- Call 1: Conduct a scoping call.
- Call 2: Assess your current challenges and drivers.
- Call 3: Determine your tolerance towards each sportsbook characteristic.
- Call 4: Select a sportsbook business model.
Guided Implementation 2: Assess sportsbook platform vendors
- Call 1: Review the vendor landscape.
- Call 2: Discuss the best solution based on stakeholder feedback.
- Call 3: Identify requirements.
- Call 4: Create a journey map.
- Call 5: Prepare for contract negotiations.
Contributors
- Matthew Boyd, Director of IT Applications, Pearl River Resort
- Marc Brody, Senior Vice President of Business Development, Bet.Works
- Nick Dutton, Chief Executive Officer, FDJ Gaming Solutions
- John Forelli, CIO, Bet.Works
- Chris Hopwood, Sportsbook Director, Risk Management-Oddsmaker-Consultant, Pearl River Resort
- John Humphreys, Product Owner, FDJ Gaming Solutions
- Danny Lynn, Director of Information Technology Mohegan Sun Pocono
- Steve Nathan, Chief Interactive Officer, Bet.Works
- Edward Rangel, Director of IT Operations, Pearl River Resort
- Mark Rosa, SVP - Chief Information Officer, Mohegan Gaming & Entertainment
- Victor J. Salerno, President, USBookmaking
- Cheryl (Steve) Smith, MBA, Executive Director of IT, Pearl River Resort
- Stuart Viney, Head of Betting Product, FDJ Gaming Solutions