Get Ready to Deliver AI Services
Leverage your existing capabilities to deliver competitive offerings in the new AI services Industry.
- You regularly see new providers enter the market to position the latest AI products but have trouble differentiating offers and expertise and don’t know how to articulate your own needs and capabilities.
- You see signs that the market is shifting and know there is a new AI services industry taking shape, but you don’t know where you fit in or how to participate.
- You need to get ready for the AI services industry and need to take advantage of new opportunities to ensure you aren’t left behind.
Our Advice
Critical Insight
You need to provide value across seven service domains. Master your domain and expand your reach with value-added partnerships.
Impact and Result
- Understand AI service opportunities that align with your current customers.
- Assess your current AI service capabilities to determine your primary service domain.
- Understand your domain’s competency requirements and prepare your team to deliver AI services.
Get Ready to Deliver AI Services
Leverage your existing capabilities to deliver competitive offerings in the new AI services industry.
Analyst Perspective
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Dr. Justin St-Maurice |
Combining the projected size of the AI and technology services industries would displace today’s telecommunication industry as the tenth largest in the world. I have no doubt that the AI services industry has become worthy of its own classification and deserves the attention of businesses everywhere. As a new industry, AI Services represents a greenfield scenario where we are tasked with inventing something new, together. By establishing common terms to describe our collective capabilities and our inherent needs, we can streamline the new industry’s exchange of services and drive toward an efficient steady state. There is a universal opportunity to leverage AI Services to drive advancement, using both provider and consumer lenses. At Info-Tech, we pride ourselves on giving you practical insights and advice. In that great tradition, we have created a framework to organize the AI Services category into a cohesive industry that partners and collaborates to maximize the business value of AI innovation. From here, innate human ingenuity will identify novel use cases, brilliant solutions, and creative applications to leverage AI technology. In this era of democratized innovation, I am hopeful that strategic collaboration will enable us to tackle some of the biggest challenges of our day. |
Executive Summary
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Your Challenge |
Common Obstacles |
Info-Tech’s Approach |
|---|---|---|
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You regularly see new providers enter the market to position the latest AI products but have trouble differentiating offers and expertise and don’t know how to articulate your own needs and capabilities. You see signs that the market is shifting and know there is a new AI services industry taking shape, but you don’t know where you fit in or how to participate. You need to get ready for the AI services industry and need to take advantage of new opportunities to ensure you aren’t left behind. |
You have no reference framework to understand AI Services as an emerging industry, and selling services in this new market is chaotic. You don’t know how to round out your team’s AI delivery capabilities and need a strategy to ensure you have wholistic AI abilities by working with specialized third-party partners while focusing on your strengths. You don’t understand the ecosystem and struggle to strategically find vendors and customers, which complicates monitoring competitors and developing partnerships. |
Leverage Info-Tech’s AI Services framework to understand service domains and opportunities. Adopt a systematic approach to AI service delivery that aligns with the industry. Develop a plan that takes client personas, business capabilities, and competency requirements into consideration to enter the industry with a gameplan that outperforms the competition. Leverage Info-Tech’s library to create go-to-market strategies, refine your IT plan, price your services, and keep track of the AI Marketplace. |
Info-Tech Insight
You need to provide value across seven service domains. Master your domain and expand your reach with value-added partnerships.
You need to get ready for the AI services industry
ChatGPT launched a wave of accessible AI innovation. Industries everywhere need to embrace a new reality and strategically leverage technological advances to stay competitive and remain relevant.
PLEASE DO NOT PUT HEAD IN SAND
ChatGPT prompt: Draw me a picture of someone with their head in the sand. Make it in a comic style, funny, with a few AIs overlooking the person. Make it obvious the person has their head in the sand.
Don’t have a Kodak moment!
The Kodak story underscores the peril of relying too heavily on traditional business models in the face of technological innovation. Kodak's failure to adapt to the digital photography revolution, despite inventing the first digital camera, led to their bankruptcy in 2012. They once controlled 80% of the market (The CDO Times, 2023; Startup Talky, 2021).
Kodak exemplifies the importance of foresight and the willingness to disrupt one’s products to remain competitive.
The market for AI Services is huge
“The recent advancements in generative AI are creating incredible opportunities to rethink business processes at GM, our dealer networks and beyond.”
[After a Chevy dealership chatbot recommended a Ford F-150]
GM spokesman (Detroit Free Press, 2023)
+20% Gen AI’s projected boost to productivity gains in the United States
(McKinsey & Company, 2023).
About Info-Tech
Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.
We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
Need Extra Help?
Speak With An Analyst
Get the help you need in this 4-phase advisory process. You'll receive 9 touchpoints with our researchers, all included in your membership.
Guided Implementation 1: Introduction
- Call 1: Scope requirements, objectives, model overview, and your specific goals.
Guided Implementation 2: Identify client value
- Call 1: Who are your customers?
- Call 2: What do your customers need from AI services?
- Call 3: What specific use cases do you want to deliver?
Guided Implementation 3: Assess your AI service capabilities
- Call 1: Which service model aligns with your business?
- Call 2: What gaps are highlighted by self-assessment?
Guided Implementation 4: Develop a competency plan
- Call 1: What competencies do you need?
- Call 2: What competencies do you and your competitors have?
- Call 3: Who are your competency stakeholders?
Contributors
- Jared Leuschen, Founder and Principal, Blue Tree Technology Group
- Jeff Roberts, Chief Executive Officer, Innovation Vista
- Peter Meyers, Consulting Manager, MSS Business Transformation Advisory
- Scott Hillberg, Executive Technology Strategist, CDW
- Rob Garmais, VP, Artificial Intelligence Research, Info-Tech Research Group
- Brittany Lutes, Research Director, Info-Tech Research Group
- John Annand, Practice Lead, Global Services, Info-Tech Research Group
- Valence Howden, Principal Research Director, Info-Tech Research Group
- Martin Bufi, Research Director, Info-Tech Research Group
- Irina Sedenko, Research Director, Info-Tech Research Group
- Fred Chagnon, Principal Research Director, Info-Tech Research Group
- Bill Wong, Research Fellow, Info-Tech Research Group