Modernize Lottery Channels Through iLottery Selection
Leverage iLottery to modernize lottery channels, allowing your organization to reach more players and drive more revenue.
- Your lottery is having difficulty growing the organization’s revenue and is pursuing an iLottery initiative.
- Your lottery cannot learn about the player journey solely through player-retail transactions, making it difficult to personalize the player experience and increase customer acquisition and retention.
- COVID-19 has affected retail lottery sales and has accelerated the change in consumer behaviors.
- With greater competition from the broader gaming industry in terms of digital convenience, game products, and player experience, collision is a real cause for concern for lottery if its traditional methods do not evolve.
Our Advice
Critical Insight
- It is not enough to simply approve and implement iLottery; rather, the process needs to include and provide for the modernization and future-proofing of all lottery channels and revenues. With a long-term vendor contract on the table, ensure that your organization is equipped to tackle tomorrow’s challenges today.
Impact and Result
- Determine the health of your current operations and processes as the first step towards your iLottery implementation.
- Ensure your organization has examined potential risks and considerations when executing iLottery and has identified manageable solutions to conquer these hurdles.
- Select an iLottery vendor and strategy that will be well received by the organization and your stakeholders: players, retailers, and legislators.
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We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
What Is a Blueprint?
A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.
Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.
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Guided Implementation 1: Assess the current state
- Call 1: Discuss iLottery and gain an understanding of where your organization is currently.
- Call 2: Create an iLottery working group and identify applicable regulations.
- Call 3: Identify and measure your technical debt.
- Call 4: Evaluate your incumbent vendor’s performance.
Guided Implementation 2: Identify risks and considerations
- Call 1: Define your iLottery system’s outsourcing model and develop security control requirements.
- Call 2: Develop journey maps and determine your player experience requirements.
- Call 3: Define the sourcing model and identify the target state of sourcing for business capabilities.
- Call 4: Conduct final requirements gathering to build your requirements package.
Guided Implementation 3: Analyze iLottery vendors
- Call 1: Assess the vendor landscape and shortlist the iLottery vendors.
- Call 2: Develop your iLottery RFP.
Contributors
- Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery
- Keith Morgan, Information Technology Director, West Virginia Lottery
- Ken Morris, Chief Executive Officer, 4 Leaf Lotto
- Syed Hussain, Chief Information Officer, Oregon Lottery
- 4 anonymous contributors