- Legacy systems hinder the ability to effectively shift from traditional to digital ticketing, where modernized systems across the technological ecosystem are needed.
- The ticketing vendor marketplace is heavily monopolized by large ticketing vendors who influence the direction the market goes, limiting innovation.
- Digital adoption disrupts traditional operational processes, where a redesign to ensure seamless and memorable experiences meet attendee expectations.
Our Advice
Critical Insight
Embracing next-gen ticketing is not just a technological advancement, but a paradigm shift that empowers technology leaders to reshape their operations, enhance security measures, and remain relevant to the needs of modern attendees today through the power of data.
Impact and Result
By understanding the market disruptions, challenges, and opportunities in modern ticketing today you will be able to:
- Determine the current-state ticketing process through a value chain analysis.
- Map the ticketing journey to illustrate the desired future state and needs of ticketing by identifying gaps and opportunities for innovation.
- Identify evaluation criteria for consideration when assessing different ticketing vendors.