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Ad Tech Software

Ad Tech

What is Ad Tech Software?

AdTech vendors allow organizations to serve relevant, targeted advertisements across a wide range of endpoints and channels. AdTech vendors include those in the Demand-Side Platform, Supply-Side Platform and Display Market Platform sub-categories.

Common Features

  • Audience Identification
  • Audience Segmentation
  • Advertisement Content Curation
  • Advertisement Placement
  • Advertisement Reporting
  • Role-Based Access Controls
  • MarTech Ecosystem integration
  • Demand-Side Capabilities
  • Supply-Side Capabilities
  • Data Management Platform Capabilities

Top Ad Tech Software

2024 Data Quadrant Awards

2025 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 8
Next Award: Oct 2025

Top Ad Tech Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
8.7 /10
CX Score
9.0 /10

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.6 /10

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Respectful
Badge Winner
Mediaocean LLC

Mediaocean

Composite Score
8.0 /10
CX Score
8.1 /10

Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies ​to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.

Scorecard
Scorecard

Pros

  • Generous Negotitation
  • Respectful
  • Client's Interest First
  • Transparent
NextRoll

AdRoll

Composite Score
7.6 /10
CX Score
7.7 /10

AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement. Easily collect and act on your customer data from one unified platform. Convert more customers with the power of AdRoll across desktop, mobile, social, apps, and the web.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Respectful
  • Fair
  • Enables Productivity
Badge Winner
Composite Score
7.4 /10
CX Score
7.4 /10

Adobe Advertising automates, coordinates, and scales paid media buying across digital channels with tools that seamlessly connect data and experiences. With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

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Scorecard

Pros

  • Acts with Integrity
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Cons

  • Under Delivered
  • Vendor's Interest First
Composite Score
7.4 /10
CX Score
7.5 /10

Criteo Ad Platform is a Digital Advertising Platform that helps you create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform. Maximize returns and earn more revenue with the Commerce Media Platform. Benefit from a unified platform that directly connects advertisers with retailers and publishers to drive commerce on the open internet.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Saves Time
Composite Score
7.2 /10
CX Score
7.0 /10

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not.

Scorecard
Scorecard

Pros

  • Unique Features
  • Reliable
  • Security Protects
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Generous
StackAdapt Inc

StackAdapt

Composite Score
6.8 /10
CX Score
7.2 /10

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads. StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Products below are ineligible for awards due to insufficient recent reviews

Yahoo Inc.

Yahoo DSP

Composite Score
7.7 /10
CX Score
8.0 /10

The Yahoo DSP gives you all benefits of a walled garden, with the neutrality and transparency of an independent DSP. Yahoo DSP brings you all the benefits of an omnichannel DSP, with differentiated solutions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Efficient Service
Quantcast Corp

Quantcast Platform

Composite Score
7.7 /10
CX Score
8.2 /10

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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