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Lead Generation Software

Lead Generation

What is Lead Generation Software?

Lead Generation software helps you source new leads, both from outside the org and from within your existing data. It will also ideally allow you to clean up and validate your data, as well as augment your lead information from third parties.

Common Features

  • Contact Database
  • Reporting
  • CRM Integration
  • Workflow Management
  • Website Form
  • Lead Mining
  • Data Enrichment
  • List Building
  • Lead Augmentation
  • Lead Profiles

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Top Lead Generation Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

LinkedIn Corporation

Sales Navigator

Composite Score
8.8 /10
CX Score
9.0 /10

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

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Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity
ZoomInfo Technologies Inc

ZoomInfo Sales

Composite Score
8.4 /10
CX Score
8.5 /10

ZoomInfo Sales is the modern go-to-market platform for B2B companies. We have the biggest, most accurate, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. ZoomInfo Sales layer additional tools on top of that intelligence—such as conversation intelligence, sales engagement, and data orchestration—to help you engage with prospects and customers. By integrating all of these tools with the other key systems you use, your go-to-market teams will be more prepared and well equipped to close more deals and hit their number.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Respectful
  • Helps Innovate
Lusha Ltd.

Lusha

Composite Score
7.8 /10
CX Score
7.8 /10

Lusha helps business professionals establish a fast and true connection with their leads, contacts, and candidates. B2B engagement is based on trust. Lusha helps you build that trust using simple tools which allow you to enrich and verify business profiles.

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Pros

  • Enables Productivity
  • Trustworthy
  • Saves Time
  • Fair
LeadPages

Leadpages

Composite Score
7.5 /10
CX Score
7.7 /10

Leadpages is a digital lead generation platform, our software, support, and training enables entrepreneurs and marketers to easily publish websites and landing pages, and turn any page into a conversion opportunity. Used to boost results with advertising on Facebook, LinkedIn, Google, Instagram, and beyond; along with organic searches on Google and Bing, you’ll market more confidently with Leadpages.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Saves Time
Leadfeeder

Leadfeeder

Composite Score
7.4 /10
CX Score
7.4 /10

Leadfeeder is a sales and marketing tool for performance-driven teams. Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. LeadFeeder is a lead generation, account-based marketing, and sales intelligence tool all rolled into one.

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Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time

Products below are ineligible for awards due to insufficient recent reviews

NextRoll

RollWorks

Composite Score
8.5 /10
CX Score
8.5 /10

Prioritize and economize with ABM. Drive demand fast with easy target account discovery and prioritization, account-based digital advertising, and automated sales outreach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Optinmonster

Optinmonster

Composite Score
8.2 /10
CX Score
6.6 /10

OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. OptinMonster allows you to convert your abandoning website visitors into subscribers and customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
8.1 /10
CX Score
8.1 /10

Clearbit delivers complete, always-fresh visitor, contact, and account profiles, so you’re prepared to reach the right people, make great first impressions, and nurture relationships throughout their lifecycle. It is a marketing data platform that applies real-time intelligence across your entire stack to improve acquisition, conversion, and operations. Clearbit helps you know your customers to win your market.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.9 /10
CX Score
7.8 /10

Use Slintel to identify the best selling opportunities that you can reach out to today. Get verified emails and direct dials for active, high intent buyers in your target markets. enrich accounts and leads on your CRM with fresh and accurate data. Understand buyer behaviour and pain points using buyer journeys and keyword insights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Under Delivered
ContactOut

ContactOut

Composite Score
7.6 /10
CX Score
8.0 /10

ContactOut sources, stores and refreshes data first hand. With ContactOut, find emails on Linkedin and Github, save profiles and send email campaigns. It’s especially useful for people working in recruiting, sales, marketing, journalism, and any other field where reaching out to new people is an essential part of their job.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
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