What is Accent?
Accent is a cloud-based sales enablement company helping customers sharpen sales execution and improve win rates. They combine precise content delivery with data-driven sales performance management to paint a clear picture of sales activity levels and their effectiveness--enabling more effective sales rep execution, coaching, pipeline management, and forecasting. Accent helps marketing teams increase their impact on sales by enabling them to manage content with great efficiency and deliver content and sales resources with high precision and relevance to the sales situation.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Accent?
Pros
- Enables Productivity
- Trustworthy
- Caring
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Sales Collateral Management
Onboarding and Training
Collaboration
Multi Device Capability
Application Integration
Intelligent Search
Content Analytics and Scoring
Next-Best-Action Recommendations
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Ease of Customization
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Accent Reviews
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Dec 2021
Great product!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Michelle M. J.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Nov 2021
A Hidden Gem with Room to Grow
Likeliness to Recommend
What differentiates Accent from other similar products?
There are a couple of differentiators. I think the primary one for us is the personalized customer service. We utilize a pretty robust tech stack and the Accent team is one of the best at delivering support and training. They also help us with adoption strategy and other strategic planning. I haven't seen anything comparable with our other providers.
What is your favorite aspect of this product?
We have a few favorites. The intelligent search is incredible - we can type in keywords and the search results will provide exact places in videos, slide decks, etc. where we can pull information. The ability to shopping cart and edit slides to create custom decks is something we hadn't found with competitive products. With Accent, our teams can create and edit slides to personalize for their sales presentations. The portal - we are just now getting our Accent connected to Salesforce and are excited to exploit the portal feature - the metrics and reporting and intent information we get from the reporting is strong.
What do you dislike most about this product?
Accent is behind it's competitors with their backend user experience, it looks dated compared to other platforms we've looked at. Accent is also challenged with new product launch and development, whereas competitors will have monthly/quarterly/yearly releases. Some of our other tech stack vendors also include us in the beta testing of new product development, whereas I don't believe Accent is at the scale to do this.
What recommendations would you give to someone considering this product?
It is really important to define what your business objectives are first before exploring options. Take the time to scope out feedback from your sales organization, solutions, product, etc. to get a well-rounded view of how the organization will adopt the product. This isn't a decision to be made without alignment. Make sure you are able to properly resource this type of solution as well. We stood up a sales enablement function within our organization to support. It will need dedicated resources to ensure the tool is successful.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Caring
Cons
- Inhibits Innovation
- Slower Product Innovation
Ali K.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Nov 2021
Great Team and Easy to use product
Likeliness to Recommend
What differentiates Accent from other similar products?
Accent's team always went above and beyond to ensure we were getting the most value out of our product. They were very generous with their time, negotiations, and served as a consultant to help us build sales enablement within my previous organization.
What is your favorite aspect of this product?
The product was a great fit for where our organization was at the time. With a more mature sales org, it was imperative to enable with a tool that was easy to learn and use. Accent delivered here + their team always was more than willing to lead trainings and host 1:1 sessions with our sales org when needed.
What do you dislike most about this product?
While there are more advanced features that accompany the tool, we did not get to use them during my time at my previous employer. Not a knock on Accent - but I do think for more advanced organizations there could be other tools that incorporate more robust capabilities with out purchasing an add-on module.
What recommendations would you give to someone considering this product?
Lean on the Accent team as you go through the implementation - steady state process. They have great resources who are willing to help and take a lift of small teams.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
