What is ActiveDEMAND?
ActiveDEMAND enables marketers, agencies and businesses to supercharge their marketing efforts through streamlined campaign management, campaign recipes and attribution reporting while integrating with many other business, sales and marketing applications.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveDEMAND?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Master Data Management
Marketing Asset Management
Email Marketing Automation
Marketing Project Management
Mobile Marketing Management
Multivariant Testing
Marketing Analytics
SMS Marketing
Social Media Marketing Management
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Business Value Created
Ease of Customization
Ease of Data Integration
Quality of Features
Ease of Implementation
Usability and Intuitiveness
ActiveDEMAND Reviews
Antonella S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Jun 2023
Rev Up Your Marketing with ActiveDEMAND
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
First, their comprehensive and customizable reporting dashboard gives businesses deep insights into their campaigns. Second, their omnichannel marketing automation syncs your marketing channels, from email and social media to SMS and phone calls, ensuring a unified and consistent voice across your brand.
What is your favorite aspect of this product?
As someone who’s worked with several marketing automation tools, I appreciate how easy it is to use ActiveDEMAND. Their intuitive navigation and well-designed interface make it easy for anyone, regardless of technical skills, to get started. I also appreciate their 24/7 customer support. Their helpful team is always on hand to answer any questions or queries I have quickly, efficiently, and with a smile.
What do you dislike most about this product?
I think ActiveDEMAND could improve. First, while their reporting feature is excellent, I would appreciate a more detailed view of open and click-through rates for individual email campaigns. Second, while their A/B testing feature is good, it could benefit from a more intuitive interface for creating campaigns.
What recommendations would you give to someone considering this product?
It's comprehensive reporting, omnichannel automation, and user-friendly interface make it one of the most powerful marketing automation tools. Despite some areas for improvement, it’s still a top pick for businesses of any size looking to scale their marketing efforts while keeping their brand voice consistent across channels.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Elena D.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2023
Improve Your Marketing Content with ActiveDEMAND
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
With its sophisticated call monitoring and analytics tools, ActiveDEMAND differs from other marketing automation solutions. Businesses may track and analyze phone calls brought on by their marketing efforts thanks to this capability, which offers valuable insights into the behavior and preferences of their customers. Businesses may optimize their marketing efforts and raise return on investment by knowing which campaigns lead to phone calls and conversions. The dynamic content customization features of ActiveDEMAND are another distinctive aspect.
What is your favorite aspect of this product?
I like ActiveDEMAND because of its extensive set of marketing automation tools. The platform provides a wide range of services inside a user-friendly interface, such as email marketing, landing page design, social media management, and more. Businesses may streamline their marketing initiatives with this all-inclusive strategy and concentrate on developing practical, focused campaigns. Companies can enhance engagement, boost conversions, and create enduring connections with their consumers by providing each user with information specifically suited to their needs.
What do you dislike most about this product?
A high learning curve can result from ActiveDEMAND's broad features and capabilities, which might be intimidating for inexperienced users. The platform may require better user onboarding and more readily available tutorials to assist customers in getting started and getting the most out of the program. Although ActiveDEMAND integrates with several well-known CRM and marketing systems, its integration choices are relatively constrained compared to other marketing automation solutions. Users could streamline their processes and increase efficiency by enabling users to link ActiveDEMAND to their current tools and techniques.
What recommendations would you give to someone considering this product?
For companies wishing to maximize their marketing efforts and acquire insightful knowledge of client behavior, I heartily suggest ActiveDEMAND. The platform stands apart from other marketing automation systems because of its distinctive features like call monitoring, analytics, and dynamic content personalization. Thanks to its extensive toolkit and user-friendly interface, it equips companies to design focused, effective campaigns. For companies of all sizes, ActiveDEMAND has the potential to grow to be an even more formidable marketing automation platform by fixing the challenges that have been discovered and carrying on with innovation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gerardo M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jun 2023
Marketing platform all in one
Likeliness to Recommend
What differentiates ActiveDEMAND from other similar products?
It is the escontial solution for organizations to rationalize their campaigns and increase their results, it is a marketing automation platform all in one that makes it possible to produce, govern and measure their marketing campaigns positively. The platform combines automation by electronic correspondence, real time reports, monitoring and study of results in a single site.
What is your favorite aspect of this product?
With ActiveMand, you can produce custom campaigns, track the performance of your campaigns and monitor your consumers at all times. I love since the platform is perfectly integrated with numerous CRM applications, which allows significant optimization in the efficiency of its processes, it also gives an extensive diversity of templates that adapt to the needs of its campaign. In addition, support accessories are constantly at your disposal to solve any questions or concern you have to have
What do you dislike most about this product?
There are no inconveniences with this platform, it is quite servable and with advanced systems, so I have no inconvenience with its performance.
What recommendations would you give to someone considering this product?
The platform also includes sales study tools to track its consumers and their collaboration in their marketing campaigns.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features