What is Adjust?
Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adjust?
Pros
- Performance Enhancing
- Fair
- Reliable
- Enables Productivity
Cons
- Less Inspiring
- Vendor's Interest First
- Less Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Conversion Analysis
Data Analysis and Survey Function
Data Warehousing
Marketing Analytics
Data Integrity
Mobile Functionality
Data Management
Device and Browser Analytics
API Framework
Audience Segmentation
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Vendor Support
Ease of Implementation
Ease of Customization
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Adjust Reviews
Juan G.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2023
Top-tier MMP with great technical & CS experts
Likeliness to Recommend
What differentiates Adjust from other similar products?
I have experience working with several MMPs, although Adjust has been the easiest one to operate in the mobile attribution landscape. Their services are reliable at a fair price compared to other MMPs in the industry. They provide a vast number of marketing capabilities covering basic and advanced requirements. They have been a great ally throughout the years helping us understand the technical challenges of mobile attribution and how to overcome them. The user interface is easy to use, allowing new users to onboard quickly.
What is your favorite aspect of this product?
The technical specialists and customer success managers have been great allies over time. They had great availability and flexibility to adapt to our needs helping us overcome several challenges.
What do you dislike most about this product?
I don't have a specific issue with their product or something in particular that I dislike.
What recommendations would you give to someone considering this product?
Open conversations and test different MMPs before deciding upon one. You should be able to compare features and pricing and find the one that better fits your needs. Also, try to get the technical team involved as early as possible to understand who I would deal with daily.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Cons
- Less Inspiring
- Vendor's Interest First
- Leverages Incumbent Status
Aatish K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Very good mobile measurement tool
Likeliness to Recommend
What differentiates Adjust from other similar products?
Adjust offers advanced mobile app analytics, attribution, and marketing automation. Its strengths lie in real-time data, fraud prevention, and global reach, setting it apart from rivals like Appsflyer and Branch.
What is your favorite aspect of this product?
Its real-time data tracking and fraud prevention
What do you dislike most about this product?
The comparatively complex interface and pricing structure.
What recommendations would you give to someone considering this product?
Explore Adjust's capabilities, but also compare it with competitors to ensure the best fit.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Friendly Negotiation
Mihir M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
One of the best mobile measurement partners
Likeliness to Recommend
What differentiates Adjust from other similar products?
Adjust offers fraud prevention, automation, and deep linking to optimize mobile marketing campaigns efficiently.
What is your favorite aspect of this product?
The deeplink and deferred deeplink features are very sophisticated. Also the SDK level fraud prevention is something that's provided by only Adjust
What do you dislike most about this product?
Adjust has a lot of features to offer, but they keep it as add-ons and not a bundle. That makes it super costly
What recommendations would you give to someone considering this product?
If you are considering Adjust, kindly estimate the numbers on your end and take a proposal of atleast 10% higher volume.
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Friendly Negotiation