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Adjust GmbH

Adjust

Composite Score
7.6 /10
CX Score
7.5 /10
Category
Adjust
7.6 /10

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. The company's mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 apps working with Adjust.

Company Details


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Awards & Recognition

Adjust won the following awards in the Product Analytics category

Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

6% Negative
10% Neutral
84% Positive

Pros

  • Performance Enhancing
  • Fair
  • Reliable
  • Enables Productivity

Cons

  • Less Inspiring
  • Vendor's Interest First
  • Less Transparent

Feature Ratings

Average 77

Analytics and Reporting

85

Conversion Analysis

81

Data Analysis and Survey Function

78

Data Warehousing

75

Marketing Analytics

75

Data Integrity

73

Mobile Functionality

73

Data Management

72

Device and Browser Analytics

71

API Framework

70

Audience Segmentation

70

Vendor Capability Ratings

Average 77

Quality of Features

84

Business Value Created

80

Availability and Quality of Training

78

Vendor Support

78

Ease of Implementation

77

Ease of Customization

77

Breadth of Features

77

Ease of Data Integration

76

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

73

Ease of IT Administration

72

Adjust Reviews

Juan G.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Top-tier MMP with great technical & CS experts

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

I have experience working with several MMPs, although Adjust has been the easiest one to operate in the mobile attribution landscape. Their services are reliable at a fair price compared to other MMPs in the industry. They provide a vast number of marketing capabilities covering basic and advanced requirements. They have been a great ally throughout the years helping us understand the technical challenges of mobile attribution and how to overcome them. The user interface is easy to use, allowing new users to onboard quickly.

What is your favorite aspect of this product?

The technical specialists and customer success managers have been great allies over time. They had great availability and flexibility to adapt to our needs helping us overcome several challenges.

What do you dislike most about this product?

I don't have a specific issue with their product or something in particular that I dislike.

What recommendations would you give to someone considering this product?

Open conversations and test different MMPs before deciding upon one. You should be able to compare features and pricing and find the one that better fits your needs. Also, try to get the technical team involved as early as possible to understand who I would deal with daily.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Less Inspiring
  • Vendor's Interest First
  • Leverages Incumbent Status

Aatish K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Very good mobile measurement tool

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

Adjust offers advanced mobile app analytics, attribution, and marketing automation. Its strengths lie in real-time data, fraud prevention, and global reach, setting it apart from rivals like Appsflyer and Branch.

What is your favorite aspect of this product?

Its real-time data tracking and fraud prevention

What do you dislike most about this product?

The comparatively complex interface and pricing structure.

What recommendations would you give to someone considering this product?

Explore Adjust's capabilities, but also compare it with competitors to ensure the best fit.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Friendly Negotiation

Mihir M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

One of the best mobile measurement partners

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

Adjust offers fraud prevention, automation, and deep linking to optimize mobile marketing campaigns efficiently.

What is your favorite aspect of this product?

The deeplink and deferred deeplink features are very sophisticated. Also the SDK level fraud prevention is something that's provided by only Adjust

What do you dislike most about this product?

Adjust has a lot of features to offer, but they keep it as add-ons and not a bundle. That makes it super costly

What recommendations would you give to someone considering this product?

If you are considering Adjust, kindly estimate the numbers on your end and take a proposal of atleast 10% higher volume.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Friendly Negotiation

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