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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.7 /10
CX Score
8.9 /10
Adobe Campaign
8.7 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Abdulrahman H.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Amazing software

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Scalability and Customization

What is your favorite aspect of this product?

Advanced Personalization and segmentation

What do you dislike most about this product?

Nothing really

What recommendations would you give to someone considering this product?

Good software. Go for it!

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Saves Time

Shreya P.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

The strong cross-channel marketing features of Adobe Campaign, which enable customized customer journeys across email, mobile, online, and offline channels, set it apart from comparable offerings.

What is your favorite aspect of this product?

Adobe Campaign's potent cross-channel orchestration, which enables marketers to provide smooth, customized consumer experiences across several platforms—email, mobile, online, and even offline—is my favorite feature.

What do you dislike most about this product?

Adobe Campaign's intricacy and steep learning curve, particularly for novice users, are the features that I find most difficult.

What recommendations would you give to someone considering this product?

Since Adobe Campaign has a lot of capabilities, it might be intimidating if you're just managing basic campaigns, so I advise anybody thinking about using it to start with a clear knowledge of their marketing needs.

Pros

  • Fair
  • Friendly Negotiation
  • Helps Innovate
  • Continually Improving Product

Jorge A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

A solution to manage and automate your marketing.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It stands out mainly for its link with other tools in the Adobe Experience Cloud range. This simplifies entry into a complete digital marketing ecosystem that includes analytics, content management, and personalization.

What is your favorite aspect of this product?

I like its sophisticated segmentation ability, which allows companies to tailor their marketing campaigns effectively.

What do you dislike most about this product?

You would be lucky to have more flexibility when customizing email templates.

What recommendations would you give to someone considering this product?

Increasing opportunities for marketers! Advanced segmentation is a real superpower; You have the ability to tailor your campaigns to make them look like a custom suit for each client.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Campaign Comparisons

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