Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

Filter By

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Agnes P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Best for cross-channel marketing automation

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

For us, the depth of accuracy that can be accomplished in our workflows only because of Adobe Campaign has been a significant enhancement allowing us to achieve more by making little effort. When we made use of its email tracking feature this had wowed us by enabling us to gain in-depth insights into exceptional views.

What is your favorite aspect of this product?

Adobe Campaign is excellent cross-channel marketing that is just one platform that provides campaign tracking, mailings, email reporting, deal management, as well as multilingual email support, allowing users to customize and modify email content according to their interests. Its fantastic reporting has aided us in gaining the support of our stakeholders by demonstrating our effectiveness and allowing us to handle all of our marketing initiatives through the portal.

What do you dislike most about this product?

I am not sure if this is a disadvantage or a benefit: we may have to be a little technical to properly grasp the system and make the most of it to accomplish incredible results, but I'm also unsure if this complexity was added for our security and to make the system work better then others.

What recommendations would you give to someone considering this product?

Thanks to its Adobe Analytics connectivity and usability, Adobe customers can simply execute cross-channel reporting, campaign monitoring, email reporting, deal management, and comprehend post-click attribution by making use of Adobe Campaign Analytics and its other sophisticated capabilities.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Juliane S.

  • Role: Operations
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Sophisticated email marketing technology

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has done an excellent job of making our customer's journeys and experiences memorable. Isn't it amazing that we can now create, coordinate, and distribute interactive campaigns with Adobe Campaign via email, mobile devices, and offline methods? Email management, cross-channel marketing, personalization, and targeting leads can all be done with this system in a friendly manner.

What is your favorite aspect of this product?

Well, when it comes to email automation, distribution, and reporting we were amazed to see its performance. In order to evaluate the efficiency of our messages and decide which email campaigns generated the greatest lift we only trust. Adobe Campaign has a lot of useful features that make users think about email marketing performance and how to improve it.

What do you dislike most about this product?

Well, if I evaluate this system, I suppose I will come up with only one negative aspect of it, which is its terrible and unresponsive customer service unit. Whenever we have submitted a ticket, we have received a reply after two days and there is also no phone help.

What recommendations would you give to someone considering this product?

Overall, the Adobe Campaign Email Monitoring software has proven to be really valuable to us, and I feel it will be similarly beneficial to other businesses. Managing all of the leads and emailing both are simple, and nurturing those leads has proven to be quite beneficial to our company.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Acts with Integrity

Haroe F.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Strongest fit for your overall marketing needs

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is capable of managing client data, as well as developing various processes, layouts, and newsletters, as well as integrating with other apps and driving large amounts of website traffic in order to generate income. It assists us in centralizing our activity and delegating assignments. It is also possible to arrange marketing outreach ahead, which is really valuable.

What is your favorite aspect of this product?

We're receiving fantastic results from this software, and there are numerous advantages to using it. By tailoring ads across the entire network, we can now easily modify every client's website, mail, and smartphone experience. Customization on various channels for various clients is simple, and workflows and modification are both extremely possible.

What do you dislike most about this product?

Adobe servers occasionally breakdown when arranging email mailings, that's why not all of our clients receive emails. And the worst thing is that their support is exceedingly sporadic and inadequate. It takes weeks or months before our concern is even noticed, but they will still not be accessible. There are also just rudimentary automation options out of the box.

What recommendations would you give to someone considering this product?

With the correct client data, delivered by Adobe Campaign's architecture, we can now plan successfully. There is no significant alternative to this software, and it continues to be the strongest due to the category that utilizes it. You can invest in this software without a second thought.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Most Popular Adobe Campaign Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019