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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Vaibhav N.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great CRM toolset for any Organization

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Ease of use

What is your favorite aspect of this product?

Segmentation and delivery capabilities.

What do you dislike most about this product?

Segmentation capability

What recommendations would you give to someone considering this product?

Go for it, you will be amazed how good it is.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Sam-bærekraft L.

  • Role: Industry Specific Role
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Strengthen up your marketing games via adobe.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign is a one-stop shop for personalizing and delivering campaigns throughout our digital and physical media without even any problems The Adobe Campaign ui is straightforward and uncomplicated to use. Users can use Adobe Campaign to construct multi-channel marketing strategies for their customers, including email, personalized, hybrid, and real-time campaigns.

What is your favorite aspect of this product?

Adobe Campaign may also be utilized to send customized messages with individual preferences and criteria, which is one of my favorite features. I appreciate that we have been able to design and manage our own tactical segmentation that we could use across all initiatives. And the software is outstanding in terms of marketing management.

What do you dislike most about this product?

While it is the greatest widely used and considered reliable software in the global market, and since not everyone is tech-savvy, they may not be able to comprehend all specifics as like as tech pros, so if anyone wants to use this software, they must first learn all of the information, which will surely take a lot of your time and energy.

What recommendations would you give to someone considering this product?

It enables us to create a customized dashboard that enables us to customize it to our taste and provides all of the features at our fingertips. Another fantastic benefit is the ready-to-use themes, and if you're experienced with other Adobe products, you'll be able to get much more out of this software.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Joyce B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

The best marketing automation software out there.

Likeliness to Recommend

6 /10

What differentiates Adobe Campaign from other similar products?

To our relief, we have purchased an Adobe Campaign license, which has solved a slew of issues, including automating our regular campaigns, controlling end-to-end all of our marketing campaigns using adobe campaign, and increasing customer trust in the brand. The personalization and customer journeys of such a broad database, which spans countries, languages, and nearly all demographic data points, provided a solution for us. We were able to design a user experience that would lead them on a path of engagement.

What is your favorite aspect of this product?

Sharing information in a basic and straightforward manner is the best strategy to promote your material. It has an easy-to-use UI. Using this tool, you may develop and manage a unique customer experience by entirely customizing your campaigns. Processing a big amount of data.

What do you dislike most about this product?

Syntax highlighting in the source editor may be improved if there were no line numbers or word wrap. We've discovered certain difficulties with usability that we're unable to fix, and their email-based technical support system is virtually nonexistent.

What recommendations would you give to someone considering this product?

Good business with solid goals and a solid foundation to back them up. Because Adobe is the finest in the business at what it does, the corporation relies on it constantly. As a tool for marketing communication as well as analytics to maintain and grow user engagement, it delivers great results on every level. It aids in the expansion of your customer base. It's a great tool for creating landing pages because it offers a variety of pre-made templates. It's quite beneficial.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Most Popular Adobe Campaign Comparisons

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