What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Vaibhav N.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
Great CRM toolset for any Organization
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Ease of use
What is your favorite aspect of this product?
Segmentation and delivery capabilities.
What do you dislike most about this product?
Segmentation capability
What recommendations would you give to someone considering this product?
Go for it, you will be amazed how good it is.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Sam-bærekraft L.
- Role: Industry Specific Role
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Strengthen up your marketing games via adobe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a one-stop shop for personalizing and delivering campaigns throughout our digital and physical media without even any problems The Adobe Campaign ui is straightforward and uncomplicated to use. Users can use Adobe Campaign to construct multi-channel marketing strategies for their customers, including email, personalized, hybrid, and real-time campaigns.
What is your favorite aspect of this product?
Adobe Campaign may also be utilized to send customized messages with individual preferences and criteria, which is one of my favorite features. I appreciate that we have been able to design and manage our own tactical segmentation that we could use across all initiatives. And the software is outstanding in terms of marketing management.
What do you dislike most about this product?
While it is the greatest widely used and considered reliable software in the global market, and since not everyone is tech-savvy, they may not be able to comprehend all specifics as like as tech pros, so if anyone wants to use this software, they must first learn all of the information, which will surely take a lot of your time and energy.
What recommendations would you give to someone considering this product?
It enables us to create a customized dashboard that enables us to customize it to our taste and provides all of the features at our fingertips. Another fantastic benefit is the ready-to-use themes, and if you're experienced with other Adobe products, you'll be able to get much more out of this software.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Joyce B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2022
The best marketing automation software out there.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
To our relief, we have purchased an Adobe Campaign license, which has solved a slew of issues, including automating our regular campaigns, controlling end-to-end all of our marketing campaigns using adobe campaign, and increasing customer trust in the brand. The personalization and customer journeys of such a broad database, which spans countries, languages, and nearly all demographic data points, provided a solution for us. We were able to design a user experience that would lead them on a path of engagement.
What is your favorite aspect of this product?
Sharing information in a basic and straightforward manner is the best strategy to promote your material. It has an easy-to-use UI. Using this tool, you may develop and manage a unique customer experience by entirely customizing your campaigns. Processing a big amount of data.
What do you dislike most about this product?
Syntax highlighting in the source editor may be improved if there were no line numbers or word wrap. We've discovered certain difficulties with usability that we're unable to fix, and their email-based technical support system is virtually nonexistent.
What recommendations would you give to someone considering this product?
Good business with solid goals and a solid foundation to back them up. Because Adobe is the finest in the business at what it does, the corporation relies on it constantly. As a tool for marketing communication as well as analytics to maintain and grow user engagement, it delivers great results on every level. It aids in the expansion of your customer base. It's a great tool for creating landing pages because it offers a variety of pre-made templates. It's quite beneficial.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Caring