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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Haroe F.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Strongest fit for your overall marketing needs
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is capable of managing client data, as well as developing various processes, layouts, and newsletters, as well as integrating with other apps and driving large amounts of website traffic in order to generate income. It assists us in centralizing our activity and delegating assignments. It is also possible to arrange marketing outreach ahead, which is really valuable.
What is your favorite aspect of this product?
We're receiving fantastic results from this software, and there are numerous advantages to using it. By tailoring ads across the entire network, we can now easily modify every client's website, mail, and smartphone experience. Customization on various channels for various clients is simple, and workflows and modification are both extremely possible.
What do you dislike most about this product?
Adobe servers occasionally breakdown when arranging email mailings, that's why not all of our clients receive emails. And the worst thing is that their support is exceedingly sporadic and inadequate. It takes weeks or months before our concern is even noticed, but they will still not be accessible. There are also just rudimentary automation options out of the box.
What recommendations would you give to someone considering this product?
With the correct client data, delivered by Adobe Campaign's architecture, we can now plan successfully. There is no significant alternative to this software, and it continues to be the strongest due to the category that utilizes it. You can invest in this software without a second thought.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Effective Service
Vaibhav N.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
Great CRM toolset for any Organization
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Ease of use
What is your favorite aspect of this product?
Segmentation and delivery capabilities.
What do you dislike most about this product?
Segmentation capability
What recommendations would you give to someone considering this product?
Go for it, you will be amazed how good it is.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Sam-bærekraft L.
- Role: Industry Specific Role
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Strengthen up your marketing games via adobe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a one-stop shop for personalizing and delivering campaigns throughout our digital and physical media without even any problems The Adobe Campaign ui is straightforward and uncomplicated to use. Users can use Adobe Campaign to construct multi-channel marketing strategies for their customers, including email, personalized, hybrid, and real-time campaigns.
What is your favorite aspect of this product?
Adobe Campaign may also be utilized to send customized messages with individual preferences and criteria, which is one of my favorite features. I appreciate that we have been able to design and manage our own tactical segmentation that we could use across all initiatives. And the software is outstanding in terms of marketing management.
What do you dislike most about this product?
While it is the greatest widely used and considered reliable software in the global market, and since not everyone is tech-savvy, they may not be able to comprehend all specifics as like as tech pros, so if anyone wants to use this software, they must first learn all of the information, which will surely take a lot of your time and energy.
What recommendations would you give to someone considering this product?
It enables us to create a customized dashboard that enables us to customize it to our taste and provides all of the features at our fingertips. Another fantastic benefit is the ready-to-use themes, and if you're experienced with other Adobe products, you'll be able to get much more out of this software.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
