What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Samantha W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Highly performant marketing automation tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It's a powerful automation tool, and it's undoubtedly the best solution for B2-B companies, and the point that differentiates it from others is that we can also use it for email marketing across the board. It is easy to accomplish any task with this as well as the team is also supportive to assist us in setting up automation and ensuring delivery.
What is your favorite aspect of this product?
From the perspective of compatibility, flexibility, simplicity of integration, value, friendliness, and automation Adobe Campaign is the best in highly performant in each way. It offers almost limitless customization for establishing rules and events to target leads, prospects, and customers based on their activity, personalities, ethnicities, and stage in the buyer's journey. There are also comprehensive analytics and reporting capabilities that make my job a lot easier.
What do you dislike most about this product?
Poor implementation; linkages between sections were broken, and advanced segmentation is not working properly. It requires skilled developers to fully utilize its functionality and learning it might be tough for new users. I don't think Google Analytics is very user-friendly. It is a difficult instrument to work with.
What recommendations would you give to someone considering this product?
I trust Adobe Campaign so confidently that I can advise anyone to come there and see its potential, how it frees employees from mundane activities and how it boosts productivity. Adobe Campaign provides flexible features, functionality, and capabilities to assist any company run successful email marketing campaigns so they can boost their sales and revenues.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Thomas D.
- Role: Finance
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Awesome email marketing management tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
They offer a wide selection of email layouts and themes, but it's their automation and analytics that they shine at. Adobe Campaign offers an enterprise-level consumer interaction platform at a fraction of the cost. Instead of wasting time and energy taming the technology underlying it, Adobe Campaign helps us focus on what matters most to us.
What is your favorite aspect of this product?
Adobe Campaign is an excellent option and we chose it because we were facing major integration issues with our eCommerce platform. It is fantastic not only for marketing automation but also best to enhance sales or to save money on email technology without losing features. We are readily able to quickly set up a large number of automation with this platform.
What do you dislike most about this product?
The only drawback is that users may need to be a little technologically proficient to fully grasp the program to make the most of it for optimal outcomes. When creating complex workflows, Adobe Campaign frequently breaks it is not good because most of the functions need to be reperformed.
What recommendations would you give to someone considering this product?
Every organization has different needs and works with distinctive business strategies. The tool that can easily line up with their model is the best and ideal and I found Adobe Campaign amazingly awesome in this way because it is adjustable and scalable and can be modified to meet any company's needs.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Abhishek D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted May 2022
Fantastic product. Totally value for money
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a very intuvative drag and drop feature which makes it very easy to make a draft for approval before we start the actual work. Secondly we can create multiple workflows
What do you dislike most about this product?
Non technical team members find it very difficult to learn even the basic features
What recommendations would you give to someone considering this product?
It is a good software with lot of cross platform connectivity. The template manager will help you initially to learn how to use the whole tool
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features