_(1).png){kind=icon}
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
They provide us with real-time results
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign helps us to connect with our recipients through our every email by using their interactive elements like polls and surveys. They have advanced email automation that helps us to automate workflows and drip series to deliver targeted and consistent messages.
What is your favorite aspect of this product?
Adobe Campaign has pre-designed emails which are really eye-catching and helpful enabling us to design beautiful and sophisticated emails. It also helps us to send automated responses to various emails thus saving our time which we can invest in some other project. They provide us with real-time results of our campaigns.
What do you dislike most about this product?
They need to add more customization options, especially for the footer. Sometimes their system suddenly slows down which lags so they need to improve their system. They need to add a feature that enables us to build complex nurture campaigns as they lack this feature.
What recommendations would you give to someone considering this product?
Adobe Campaign has simplified email automation which is easy to build and use and makes it highly recommended. Also, the integration becomes easy with their CRM.
Pros
- Reliable
- Trustworthy
- Effective Service
- Inspires Innovation
Akina E.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Apr 2022
Content Marketing Platform for advanced campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It is commonly known for its best truly advertising campaigns on the lookout. We can change the web, email, and cell phone insight of each customer by customized campaigns across the entire organization. The customization on various channels for various customers is easy, and the work process and altering are truly conceivable. It likewise provides us with the choice of a customizable dashboard to customize according to our longing, and every one of the elements will be at our fingertips.
What is your favorite aspect of this product?
One of the most outstanding substances promoting programming that gives you to customize computerized advertising campaigns. Moreover, it has an assortment of important and pragmatic tools that make the general experience excellent. Also, the user interface is straightforward and work on it.
What do you dislike most about this product?
The tools are very little used and have no spring-up data for better agreement; additionally, the customer support arrangement of Adobe is drawn out and not produced too which makes leaves the customer powerless.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best happy promoting software that shares a basic and simple method for understanding. It is a User agreeable Interface. It permits you to customize campaigns totally and keeps a record of each different activity performed. It is astoundingly proficient and gives common-sense capacities.
Pros
- Reliable
- Saves Time
- Respectful
- Client's Interest First
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Adobe Campaign for limitless marketing management!
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Helps Innovate
