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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Bruno C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Adobe campaigns for marvelous marketing

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

We as a team and our company itself is a huge fan of Adobe products. In fact everything we use is Adobe or easily integrated with Adobe. Adobe campaigns was the best choice and I am not afraid to say that we are satisfied with its overall performance.

What is your favorite aspect of this product?

There are many simple and much more advanced features of Adobe campaign. We can easily run campaigns and what a successful campaigns it runs for us. Another very important and great feature is its email deliverability and content creation for successful marketing. Because hey! We all know that content is the king!

What do you dislike most about this product?

To begin with, we love Adobe marketing and the campaigns are most of the time successful but there are minor things that can bother when you are on your initial stages of learning it. The platform itself is not easy to understand and you need to spend time and efforts in order to master it fully. Also, the design templates are not enough there should be more to choose from!

What recommendations would you give to someone considering this product?

It is highly recommended to first of all people who are Adobe fans and second of all to everyone who is looking for a reliable platform that actually delivers what they promise. Adobe is champion in the field and we are happily satisfied with this one.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Milca Stefenia B.

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

You can improve your email automation by using it

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Using Adobe Campaign, you can deliver higher email personalization and improve your email automation, deliverability, and reporting when you have whole facts. Through Adobe Campaign you may deliver purchaser facts from distinct systems, gadgets, and channels into a single profile. It enables you to operate facts to apprehend your specific consumer segments after which craft the first-class campaigns to make meaningful connections with everyone. Improve your email advertising with personalized and contextually applicable messages.

What is your favorite aspect of this product?

It has templates that we will use to create touchdown pages and it's very useful. It is simple to create, control, and deliver dynamic marketing campaigns. It has purchaser engagement and communication. It lets us ship personalized messages to the right target audience. It’s clean and speedy to run successful email advertising and marketing campaigns. Adobe Campaign helps you already know who your clients are and the high-quality approaches to stay in touch with them from acquisition to retention. With Adobe Campaign, you may easily layout, control, and supply the type of fairly personalized and synchronized multichannel studies.

What do you dislike most about this product?

Adobe Campaign is high-priced and it is now not as consumer-pleasant as other Adobe merchandise. After a few hours of work, Adobe Campaign starts off evolving to slow down.

What recommendations would you give to someone considering this product?

Adobe Campaign is the most dependable advertising and marketing campaign device that offers advantageous outcomes continually. It gives our company dependable advertising tactics that may be used to grow income and maximize income gains.

Pros

  • Helps Innovate
  • Caring
  • Respectful
  • Generous Negotitation

Bruce Jr J.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

An easy and flexible tool for e-mail campaigns.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Creating reports is unbelievably helpful since this software system permits you to trace how well a campaign is performing and even find out which marketing ways are the foremost successful. Adobe Campaign assists you in organizing your work and deputation assignments. You’ll be able to conjointly set up marketing stretch in advance, which is absolutely beneficial. Adobe Campaign helps in the pursuit of all of the client interactions across all channels in one place. Adobe Campaign has templates that we will use to form landing pages and it’s terribly useful.

What is your favorite aspect of this product?

Adobe Campaign makes it extremely easy and quick to make and run successful email marketing campaigns. I like the simplicity of delivering participating emails. Permits us to send customized messages to the correct audience. Overall, the program has nice options and is extremely versatile and straightforward to manage. Glorious advanced email delivery that conjointly simply integrates well with social and mobile. Conjointly easily allows you to create custom emails for customers. There are multiple ways to attain equivalent results - so if one tool doesn’t work, you aren’t stuck and produce other choices of obtaining the same finish result.

What do you dislike most about this product?

Adobe Campaign has several flaws, also as a scarcity of fine documentation and tutorials, that makes it troublesome for users to accomplish the required outcomes. Adobe Campaign is pricey and it’s not as user-friendly as different Adobe products. Once some hours of work, Adobe Campaign starts to slow down.

What recommendations would you give to someone considering this product?

It is well matched for any massive organization to support their email/SMS/push notification campaigns. It's a really stable tool and may be integrated along with your database. Also, if you utilize different products from Adobe Suite, this can be a very powerful add-on. However it’s not well suited for a little startup or if you wish in-depth integrations of varied channels, their analytics, etc.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Most Popular Adobe Campaign Comparisons

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