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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2022
Adobe Campaign for limitless marketing management!
Likeliness to Recommend
Pros
- Inspires Innovation
- Caring
- Respectful
- Helps Innovate
Bruno C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
Adobe campaigns for marvelous marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We as a team and our company itself is a huge fan of Adobe products. In fact everything we use is Adobe or easily integrated with Adobe. Adobe campaigns was the best choice and I am not afraid to say that we are satisfied with its overall performance.
What is your favorite aspect of this product?
There are many simple and much more advanced features of Adobe campaign. We can easily run campaigns and what a successful campaigns it runs for us. Another very important and great feature is its email deliverability and content creation for successful marketing. Because hey! We all know that content is the king!
What do you dislike most about this product?
To begin with, we love Adobe marketing and the campaigns are most of the time successful but there are minor things that can bother when you are on your initial stages of learning it. The platform itself is not easy to understand and you need to spend time and efforts in order to master it fully. Also, the design templates are not enough there should be more to choose from!
What recommendations would you give to someone considering this product?
It is highly recommended to first of all people who are Adobe fans and second of all to everyone who is looking for a reliable platform that actually delivers what they promise. Adobe is champion in the field and we are happily satisfied with this one.
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
Milca Stefenia B.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Mar 2022
You can improve your email automation by using it
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Using Adobe Campaign, you can deliver higher email personalization and improve your email automation, deliverability, and reporting when you have whole facts. Through Adobe Campaign you may deliver purchaser facts from distinct systems, gadgets, and channels into a single profile. It enables you to operate facts to apprehend your specific consumer segments after which craft the first-class campaigns to make meaningful connections with everyone. Improve your email advertising with personalized and contextually applicable messages.
What is your favorite aspect of this product?
It has templates that we will use to create touchdown pages and it's very useful. It is simple to create, control, and deliver dynamic marketing campaigns. It has purchaser engagement and communication. It lets us ship personalized messages to the right target audience. It’s clean and speedy to run successful email advertising and marketing campaigns. Adobe Campaign helps you already know who your clients are and the high-quality approaches to stay in touch with them from acquisition to retention. With Adobe Campaign, you may easily layout, control, and supply the type of fairly personalized and synchronized multichannel studies.
What do you dislike most about this product?
Adobe Campaign is high-priced and it is now not as consumer-pleasant as other Adobe merchandise. After a few hours of work, Adobe Campaign starts off evolving to slow down.
What recommendations would you give to someone considering this product?
Adobe Campaign is the most dependable advertising and marketing campaign device that offers advantageous outcomes continually. It gives our company dependable advertising tactics that may be used to grow income and maximize income gains.
Pros
- Helps Innovate
- Caring
- Respectful
- Generous Negotitation
