Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

Filter By

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Adiratna D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Adobe Campaign- wise choice for marketers

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

From email marketing to landing pages, list management, making calendars, getting reports and analytics and all types of programs and campaigns are not a mirage under one roof. We have achieved in less than 2 years and we are all so happy because it reduces our work effort and time so that we can invest that energy into something creative for our marketing style.

What is your favorite aspect of this product?

Adobe campaigns outshine all other marketing platforms and we love it at our department because there is nothing, literally nothing it can’t do for us. We can have all types and genres of marketing at our fingertips in no time. A solution to all our marketing problems is the Adobe campaign. We have switched to it from another platform and we are so relieved that we - as a team- made this decision.

What do you dislike most about this product?

We were quite confused when we were all making a decision to switch due to one main reason and that is no free trial or any version that could show us what it actually is, however, with more voting this one won and thankfully it was a wise decision.

What recommendations would you give to someone considering this product?

A good and reliable platform to try and test out new and creative marketing tricks because you have room for creativity and energy to do better than today because this one won’t drain your employees energy and you will notice this over the period of time. When people are given good platforms they tend to perform at a higher level of creativity so why not!

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Effective Service

Max-Craig J.

  • Role: Operations
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Management software that allows Email automation.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

I will begin with its interface. Adobe Campaign user interface is easy to use. Adobe Campaign helps users to make multi-channel selling campaigns for their customers which has Email campaigns, personalized campaigns, hybrid campaigns, and real-time campaigns. Adobe Campaign is nice in taking care of consumers’ information in addition to good for making multiple workflows, templates, email templates, integration with alternative applications, and driving several traffic to the website for generating good revenue.

What is your favorite aspect of this product?

It is widely familiar for its best-ever promoting campaigns within the market. We are able to rework the web, email, and mobile expertise of each client by tailor-made campaigns across the full network. The customization on different channels for various customers is effortless, and workflow and editing are very possible. It additionally offers us the choice of a customizable dashboard to customize it as per our desire, and all the options are going to be at our fingertips.

What do you dislike most about this product?

The tools don’t seem to be a lot of informative and don’t have any pop-up data for higher understanding;.; moreover, the client web of Adobe is additionally prolonged and not economical yet that makes leaves the customer vulnerable. The platform needs a more easy user interface, and it is discouraging for somebody who has not used it.

What recommendations would you give to someone considering this product?

Effective, customized interface software system solutions conjointly give high usability and various advantages.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Respectful

Anthony H.

  • Role: Industry Specific Role
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Adobe Campaign is very customizable software

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Through the use of this wonderful app, I was able to create excellent campaigns. Several documents can be attached simultaneously. It is among one of the ideal tools which provide reliable services with advanced features. Attractive interface that is fun to learn!

What is your favorite aspect of this product?

It is very customizable. You can do almost anything in your mind with this tool in your approach. All you need to have is the appropriate people with appropriate skill sets. The possibility of creating templates does wonders and saves plenty of time.

What do you dislike most about this product?

Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.

What recommendations would you give to someone considering this product?

Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.

Pros

  • Efficient Service
  • Caring
  • Respectful
  • Generous Negotitation

Most Popular Adobe Campaign Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019