What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Bruce Jr J.
- Role: Information Technology
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Mar 2022
An easy and flexible tool for e-mail campaigns.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Creating reports is unbelievably helpful since this software system permits you to trace how well a campaign is performing and even find out which marketing ways are the foremost successful. Adobe Campaign assists you in organizing your work and deputation assignments. You’ll be able to conjointly set up marketing stretch in advance, which is absolutely beneficial. Adobe Campaign helps in the pursuit of all of the client interactions across all channels in one place. Adobe Campaign has templates that we will use to form landing pages and it’s terribly useful.
What is your favorite aspect of this product?
Adobe Campaign makes it extremely easy and quick to make and run successful email marketing campaigns. I like the simplicity of delivering participating emails. Permits us to send customized messages to the correct audience. Overall, the program has nice options and is extremely versatile and straightforward to manage. Glorious advanced email delivery that conjointly simply integrates well with social and mobile. Conjointly easily allows you to create custom emails for customers. There are multiple ways to attain equivalent results - so if one tool doesn’t work, you aren’t stuck and produce other choices of obtaining the same finish result.
What do you dislike most about this product?
Adobe Campaign has several flaws, also as a scarcity of fine documentation and tutorials, that makes it troublesome for users to accomplish the required outcomes. Adobe Campaign is pricey and it’s not as user-friendly as different Adobe products. Once some hours of work, Adobe Campaign starts to slow down.
What recommendations would you give to someone considering this product?
It is well matched for any massive organization to support their email/SMS/push notification campaigns. It's a really stable tool and may be integrated along with your database. Also, if you utilize different products from Adobe Suite, this can be a very powerful add-on. However it’s not well suited for a little startup or if you wish in-depth integrations of varied channels, their analytics, etc.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Adiratna D.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
Adobe Campaign- wise choice for marketers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
From email marketing to landing pages, list management, making calendars, getting reports and analytics and all types of programs and campaigns are not a mirage under one roof. We have achieved in less than 2 years and we are all so happy because it reduces our work effort and time so that we can invest that energy into something creative for our marketing style.
What is your favorite aspect of this product?
Adobe campaigns outshine all other marketing platforms and we love it at our department because there is nothing, literally nothing it can’t do for us. We can have all types and genres of marketing at our fingertips in no time. A solution to all our marketing problems is the Adobe campaign. We have switched to it from another platform and we are so relieved that we - as a team- made this decision.
What do you dislike most about this product?
We were quite confused when we were all making a decision to switch due to one main reason and that is no free trial or any version that could show us what it actually is, however, with more voting this one won and thankfully it was a wise decision.
What recommendations would you give to someone considering this product?
A good and reliable platform to try and test out new and creative marketing tricks because you have room for creativity and energy to do better than today because this one won’t drain your employees energy and you will notice this over the period of time. When people are given good platforms they tend to perform at a higher level of creativity so why not!
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Effective Service
Max-Craig J.
- Role: Operations
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Mar 2022
Management software that allows Email automation.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I will begin with its interface. Adobe Campaign user interface is easy to use. Adobe Campaign helps users to make multi-channel selling campaigns for their customers which has Email campaigns, personalized campaigns, hybrid campaigns, and real-time campaigns. Adobe Campaign is nice in taking care of consumers’ information in addition to good for making multiple workflows, templates, email templates, integration with alternative applications, and driving several traffic to the website for generating good revenue.
What is your favorite aspect of this product?
It is widely familiar for its best-ever promoting campaigns within the market. We are able to rework the web, email, and mobile expertise of each client by tailor-made campaigns across the full network. The customization on different channels for various customers is effortless, and workflow and editing are very possible. It additionally offers us the choice of a customizable dashboard to customize it as per our desire, and all the options are going to be at our fingertips.
What do you dislike most about this product?
The tools don’t seem to be a lot of informative and don’t have any pop-up data for higher understanding;.; moreover, the client web of Adobe is additionally prolonged and not economical yet that makes leaves the customer vulnerable. The platform needs a more easy user interface, and it is discouraging for somebody who has not used it.
What recommendations would you give to someone considering this product?
Effective, customized interface software system solutions conjointly give high usability and various advantages.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Respectful