What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Kaikai M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes marketing easy in that by using Customer data, the software makes it seamless to design, coordinate, and deliver customer campaigns that customers want. In addition, channeling these campaigns is easy as we ca do so via offline channels, emails and messages.
What is your favorite aspect of this product?
Adobe Campaign makes designing campaigns easy. Offers great features and supports multi channel delivery when campaigning. The software is affordable
What do you dislike most about this product?
New users will always have trouble understanding this software.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign more so for email marketing. It makes designing campaigns easy and also allows offline marketing. It's affordable and meets most online email marketing needs
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Erick M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2022
Fantastic and robust email marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
In the market, you will find many softwares for email marketing but the best of them all is Adobe Campaign. One thing I like most about it is its affordability, accessibility and functionality. It is simple to get started with and even new users require no training. It is a fantastic and exceptional product that allows us to collaborate with clients and business partners around the world.
What is your favorite aspect of this product?
I like the ability to create multiple campaigns and send them instantly. It is a powerful and time saving application since it allows us to market our services online. I like the fact that Adobe Campaign comes at an affordable price thus making it affordable to all sizes of companies. It allows you to send outbound emails within few seconds, building and personalizing emails and easily manage email lists. Adobe Campaign customer support team is readily available.
What do you dislike most about this product?
Since i started using Adobe Campaign i have never experienced any challenging issues. In fact, it is an excellent and outstanding product for email marketing.
What recommendations would you give to someone considering this product?
To anyone considering Adobe Campaign, my advice to them is to go ahead and implement it since it is an excellent and outstanding solution for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Alyssa G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
A multi-channel campaigns tool for marketers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe has provided the best communications and interactions experience for customers of our company business with its enhanced capabilities of running and building remarkable emails and marketing campaigns for our company business. We get our visualized data analytics regarding the impact of our sales campaigns. Task distribution has become easy as well. It gives you the best control over your marketing activities at every step of your journey.
What is your favorite aspect of this product?
It provides us transparency into our business insights, the impact of our marketing campaigns, and our customer’s behavior, which help us better understand the market demands and drive sales effectively. All the personalization and customization tools are easily accessible. We are allowed to personalize our dashboard, overall, this platform has contributed a lot in increasing our business efficiency and productivity.
What do you dislike most about this product?
Its Customer support service is too slow in responding to the user’s queries so it only benefits those with technical skills.
What recommendations would you give to someone considering this product?
I suggest that this platform is suitable for those businesses where the marketing staff is familiar with coding and other technicalities of digital frameworks, otherwise all the time would be spent while learning about these technicalities.
Pros
- Efficient Service
- Effective Service
- Helps Innovate
- Reliable