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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Vivek k.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Personalization for the whole business.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
adobe campaign changes the game for focused marketing because it lets you handle content in real time and reach a huge audience.
What is your favorite aspect of this product?
you can send custom emails, texts, and push notifications to more than a billion people across all platforms..
What do you dislike most about this product?
Many businesses may not be able to afford the prices..
What recommendations would you give to someone considering this product?
best for companies that want to send personalized ads on a lot of different channels at the same time with material that changes
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Trustworthy
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Wonderful Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has enabled us to manage and use client data in a centralised manner, allowing us to build highly personalised and segment able marketing.
What is your favorite aspect of this product?
Its interface with Adobe Creative Cloud has made it simple to develop interesting visual content for our marketing efforts, resulting in higher quality and impact.
What do you dislike most about this product?
No dislike in this product
What recommendations would you give to someone considering this product?
Adobe Campaign has been an extremely useful tool for our marketing automation strategy. Its excellent customisation capabilities and connectivity with Adobe Creative Cloud enabled us to design very effective and visually appealing campaigns. However, the early learning curve and cost can be a barrier for certain businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
simone i.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Aug 2024
Decent, not avant-garde, email marketing platform
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The possible synergies with the entire Adobe stack to create advanced marketing automation customer journeys
What is your favorite aspect of this product?
Enterprise-level marketing campaign management with dynamic content management leveraging information in the customer database
What do you dislike most about this product?
Reporting management is not adequate, the look and feel is taken from Adobe Analytics and very intuitive but with very limited functionality
What recommendations would you give to someone considering this product?
You could benefit from a complete integration with other Adobe tools (Analytics, Target and AEM first and foremost) even if the integration is not seamless and easy to implement.
Pros
- Includes Product Enhancements
- Trustworthy
- Caring
- Saves Time
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
