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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
Down
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 94%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Shreya P.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Oct 2024
Fantastic product!
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The strong cross-channel marketing features of Adobe Campaign, which enable customized customer journeys across email, mobile, online, and offline channels, set it apart from comparable offerings.
What is your favorite aspect of this product?
Adobe Campaign's potent cross-channel orchestration, which enables marketers to provide smooth, customized consumer experiences across several platforms—email, mobile, online, and even offline—is my favorite feature.
What do you dislike most about this product?
Adobe Campaign's intricacy and steep learning curve, particularly for novice users, are the features that I find most difficult.
What recommendations would you give to someone considering this product?
Since Adobe Campaign has a lot of capabilities, it might be intimidating if you're just managing basic campaigns, so I advise anybody thinking about using it to start with a clear knowledge of their marketing needs.
Pros
- Fair
- Friendly Negotiation
- Helps Innovate
- Continually Improving Product
Jorge A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
A solution to manage and automate your marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It stands out mainly for its link with other tools in the Adobe Experience Cloud range. This simplifies entry into a complete digital marketing ecosystem that includes analytics, content management, and personalization.
What is your favorite aspect of this product?
I like its sophisticated segmentation ability, which allows companies to tailor their marketing campaigns effectively.
What do you dislike most about this product?
You would be lucky to have more flexibility when customizing email templates.
What recommendations would you give to someone considering this product?
Increasing opportunities for marketers! Advanced segmentation is a real superpower; You have the ability to tailor your campaigns to make them look like a custom suit for each client.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Wonderful Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has enabled us to manage and use client data in a centralised manner, allowing us to build highly personalised and segment able marketing.
What is your favorite aspect of this product?
Its interface with Adobe Creative Cloud has made it simple to develop interesting visual content for our marketing efforts, resulting in higher quality and impact.
What do you dislike most about this product?
No dislike in this product
What recommendations would you give to someone considering this product?
Adobe Campaign has been an extremely useful tool for our marketing automation strategy. Its excellent customisation capabilities and connectivity with Adobe Creative Cloud enabled us to design very effective and visually appealing campaigns. However, the early learning curve and cost can be a barrier for certain businesses.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
