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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Tarah F.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2021
The best in marketing campaigns.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has file list creation, as well as file downloading and uploading. Thanks to this tool, unlike other applications I have used, it provides me with reliable solutions for targeting customers, it is a powerful tool that personalizes offers for each account. I follow up and email has become a more reliable function for marketing with Adobe. Easy to use, minimal learning curve. Ready to use templates. Analysis of customer data resulting in better planning.
What is your favorite aspect of this product?
In my role, where I also collaborate on personalized offers for clients, Adobe Campaign makes decision making faster and in real time, I can manage customer profiles more easily and also create segments for particular needs. Within my responsibilities working with my marketing team we can manage multi-channel campaigns; we market campaigns on the available platforms with an innovative but practical process. Revenue growth remains stable. It is easier to market digitally with this solution, allowing you to focus on a target audience.
What do you dislike most about this product?
-It is a bit expensive -Customer service needs improvement
What recommendations would you give to someone considering this product?
If you are a complete novice but are interested in using this tool, I recommend watching the guidance material such as tutorials and doing a little more research on how to get the most out of Adobe Campaign.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Philip M.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Sep 2021
Super product with great features and easy to use.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Minor updates but that’s about all
What is your favorite aspect of this product?
The ease of use and security
What do you dislike most about this product?
The price like every other business owner
What recommendations would you give to someone considering this product?
Do your research and make an educated decision
Pros
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
- Reliable
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2021
It has best features for user
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
