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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Tiana M.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Fantastic Email Marketing Product

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It has great features for organizing email marketing as compared to other similar products in my experience.

What is your favorite aspect of this product?

Launching email marketing campaign is easy using this great platform. We are able to update our customers regularly on changes on our products and new services. The user interface is flexible and easy to learn how it operates.

What do you dislike most about this product?

I have not disliked anything from the operation of this great platform.

What recommendations would you give to someone considering this product?

Email Campaigning can easily be tackled with the use of this great platform in any business enterprise.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Client Friendly Policies

Maliha S.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

features disappoint, data tracking is not easy

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It doesn't get stuck very easily

What is your favorite aspect of this product?

I like the UI and the ease of integration

What do you dislike most about this product?

The data tracking is hard

What recommendations would you give to someone considering this product?

Buy it but just as a trial

Pros

  • Reliable
  • Performance Enhancing
  • Inspires Innovation
  • Continually Improving Product

Cons

  • Commodity Features

Rushikesh G.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2021

Impressive data analytics

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

We can create beautiful, stunning and responsive emails in different ways.

What is your favorite aspect of this product?

We can use built-in reports to analyze the email delivery

What do you dislike most about this product?

Sometimes It also takes time to set up in slow computers and servers

What recommendations would you give to someone considering this product?

YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Most Popular Adobe Campaign Comparisons

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