What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Tiana M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2021
Fantastic Email Marketing Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has great features for organizing email marketing as compared to other similar products in my experience.
What is your favorite aspect of this product?
Launching email marketing campaign is easy using this great platform. We are able to update our customers regularly on changes on our products and new services. The user interface is flexible and easy to learn how it operates.
What do you dislike most about this product?
I have not disliked anything from the operation of this great platform.
What recommendations would you give to someone considering this product?
Email Campaigning can easily be tackled with the use of this great platform in any business enterprise.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Client Friendly Policies
Maliha S.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2021
features disappoint, data tracking is not easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It doesn't get stuck very easily
What is your favorite aspect of this product?
I like the UI and the ease of integration
What do you dislike most about this product?
The data tracking is hard
What recommendations would you give to someone considering this product?
Buy it but just as a trial
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Continually Improving Product
Cons
- Commodity Features
Rushikesh G.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Impressive data analytics
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We can create beautiful, stunning and responsive emails in different ways.
What is your favorite aspect of this product?
We can use built-in reports to analyze the email delivery
What do you dislike most about this product?
Sometimes It also takes time to set up in slow computers and servers
What recommendations would you give to someone considering this product?
YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features