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What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Campaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
Down
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 94%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Kaikai M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes marketing easy in that by using Customer data, the software makes it seamless to design, coordinate, and deliver customer campaigns that customers want. In addition, channeling these campaigns is easy as we ca do so via offline channels, emails and messages.
What is your favorite aspect of this product?
Adobe Campaign makes designing campaigns easy. Offers great features and supports multi channel delivery when campaigning. The software is affordable
What do you dislike most about this product?
New users will always have trouble understanding this software.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign more so for email marketing. It makes designing campaigns easy and also allows offline marketing. It's affordable and meets most online email marketing needs
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Alyssa G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
A multi-channel campaigns tool for marketers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe has provided the best communications and interactions experience for customers of our company business with its enhanced capabilities of running and building remarkable emails and marketing campaigns for our company business. We get our visualized data analytics regarding the impact of our sales campaigns. Task distribution has become easy as well. It gives you the best control over your marketing activities at every step of your journey.
What is your favorite aspect of this product?
It provides us transparency into our business insights, the impact of our marketing campaigns, and our customer’s behavior, which help us better understand the market demands and drive sales effectively. All the personalization and customization tools are easily accessible. We are allowed to personalize our dashboard, overall, this platform has contributed a lot in increasing our business efficiency and productivity.
What do you dislike most about this product?
Its Customer support service is too slow in responding to the user’s queries so it only benefits those with technical skills.
What recommendations would you give to someone considering this product?
I suggest that this platform is suitable for those businesses where the marketing staff is familiar with coding and other technicalities of digital frameworks, otherwise all the time would be spent while learning about these technicalities.
Pros
- Efficient Service
- Effective Service
- Helps Innovate
- Reliable
Gatitu M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing campaigns, Adobe Campaign is unique in that it makes both email marketing and automation easy. It makes it easy to view and track campaign success. With this software, you can leverage customer data to make your campaigns a success.
What is your favorite aspect of this product?
I like that Adobe Campaign is multi-purpose - handles both email marketing and marketing automation. I like that using Adobe Campaign is easy and you can view and compare different aspects on one display. Tracking success and getting reports and insights is easy.
What do you dislike most about this product?
No bad experiences with Adobe Campaign. It has been an amazing marketing tool.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign for both email automation and email marketing. The software offers great features and has proved to be a capable marketing tool. It is affordable too.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Inspires Innovation
