Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

Filter By

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

  • Role: Finance
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2021

The end-all in my opinion.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor Friendly Policies
  • Less Generous

Christine H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

fantastic marketing platform.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign ensures there is complete marketing cycle that links customers to business enterprises.

What is your favorite aspect of this product?

Our marketing teams are able to coordinate advertisements of our products and services effectively within a short period of time. Wd are able to cover large marketing areas and reach many potential customers through regular email marketing.

What do you dislike most about this product?

I have not experienced any challenge while working with this great product.

What recommendations would you give to someone considering this product?

marketing of products with Adobe Campaign is easy journey and can easily be accomplished with a lot of profit gains.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

Catherine S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Great marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

I have no experience from similar products in our enterprise.

What is your favorite aspect of this product?

This product has boosted our marketing channels by providing clear strategies and channels for better customer engagement.

What do you dislike most about this product?

I have nothing to dislike from this great platform. It has given us excellent service.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign to any company for effective marketing and faster growth.

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Effective Service

Most Popular Adobe Campaign Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019