What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
- Role: Finance
- Industry: Retail
- Involvement: End User of Application
Submitted May 2021
The end-all in my opinion.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor Friendly Policies
- Less Generous
Christine H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
fantastic marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign ensures there is complete marketing cycle that links customers to business enterprises.
What is your favorite aspect of this product?
Our marketing teams are able to coordinate advertisements of our products and services effectively within a short period of time. Wd are able to cover large marketing areas and reach many potential customers through regular email marketing.
What do you dislike most about this product?
I have not experienced any challenge while working with this great product.
What recommendations would you give to someone considering this product?
marketing of products with Adobe Campaign is easy journey and can easily be accomplished with a lot of profit gains.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
Catherine S.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Great marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no experience from similar products in our enterprise.
What is your favorite aspect of this product?
This product has boosted our marketing channels by providing clear strategies and channels for better customer engagement.
What do you dislike most about this product?
I have nothing to dislike from this great platform. It has given us excellent service.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign to any company for effective marketing and faster growth.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Effective Service