What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Rushikesh G.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Impressive data analytics
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
We can create beautiful, stunning and responsive emails in different ways.
What is your favorite aspect of this product?
We can use built-in reports to analyze the email delivery
What do you dislike most about this product?
Sometimes It also takes time to set up in slow computers and servers
What recommendations would you give to someone considering this product?
YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
- Role: Finance
- Industry: Retail
- Involvement: End User of Application
Submitted May 2021
The end-all in my opinion.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Cons
- Vendor Friendly Policies
- Less Generous
Christine H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
fantastic marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign ensures there is complete marketing cycle that links customers to business enterprises.
What is your favorite aspect of this product?
Our marketing teams are able to coordinate advertisements of our products and services effectively within a short period of time. Wd are able to cover large marketing areas and reach many potential customers through regular email marketing.
What do you dislike most about this product?
I have not experienced any challenge while working with this great product.
What recommendations would you give to someone considering this product?
marketing of products with Adobe Campaign is easy journey and can easily be accomplished with a lot of profit gains.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation