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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Rushikesh G.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2021

Impressive data analytics

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

We can create beautiful, stunning and responsive emails in different ways.

What is your favorite aspect of this product?

We can use built-in reports to analyze the email delivery

What do you dislike most about this product?

Sometimes It also takes time to set up in slow computers and servers

What recommendations would you give to someone considering this product?

YES, Managing multi-channel promotions helps in catering for customers through different marketing mediums so as to grow our reach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Role: Finance
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2021

The end-all in my opinion.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Vendor Friendly Policies
  • Less Generous

Christine H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

fantastic marketing platform.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign ensures there is complete marketing cycle that links customers to business enterprises.

What is your favorite aspect of this product?

Our marketing teams are able to coordinate advertisements of our products and services effectively within a short period of time. Wd are able to cover large marketing areas and reach many potential customers through regular email marketing.

What do you dislike most about this product?

I have not experienced any challenge while working with this great product.

What recommendations would you give to someone considering this product?

marketing of products with Adobe Campaign is easy journey and can easily be accomplished with a lot of profit gains.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

Most Popular Adobe Campaign Comparisons

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