What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
Down
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 94%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Text Messaging
Campaign Management
A/B Testing
Basic Reporting and Analytics
Content Authoring
Surveys and Polling
Auto-Responders
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Erick M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2022
Fantastic and robust email marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
In the market, you will find many softwares for email marketing but the best of them all is Adobe Campaign. One thing I like most about it is its affordability, accessibility and functionality. It is simple to get started with and even new users require no training. It is a fantastic and exceptional product that allows us to collaborate with clients and business partners around the world.
What is your favorite aspect of this product?
I like the ability to create multiple campaigns and send them instantly. It is a powerful and time saving application since it allows us to market our services online. I like the fact that Adobe Campaign comes at an affordable price thus making it affordable to all sizes of companies. It allows you to send outbound emails within few seconds, building and personalizing emails and easily manage email lists. Adobe Campaign customer support team is readily available.
What do you dislike most about this product?
Since i started using Adobe Campaign i have never experienced any challenging issues. In fact, it is an excellent and outstanding product for email marketing.
What recommendations would you give to someone considering this product?
To anyone considering Adobe Campaign, my advice to them is to go ahead and implement it since it is an excellent and outstanding solution for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Jackson W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
Email marketing made easier with Adobe Campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing, Adobe Campaign is the best software to choose. It makes our work more easier and efficient by allowing us to collaborate with clients from anywhere anytime. Adobe Campaign supports powerful and easy-to-use features that allow you to market your products and services globally.
What is your favorite aspect of this product?
One of the things I like most about Adobe Campaign is its usability, simplicity and flexibility. It is a straightforward application that allows you to create multiple professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails and personalize emails. The interface is user-friendly and intuitive thus making it simple to learn and use.
What do you dislike most about this product?
Since i started using Adobe Campaign, we have never thought of switching to another application since it meets all our marketing requirements.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best software for email marketing. It is safe, secure and fast. I recommend it to all companies.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2022
An exceptional tool for email marketing.Very safe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has helped us to improve our business by allowing us to collaborate easily and efficiently with our customers from different parts of the world. It allows us to market our products and services globally. It is simple, fast and easy to implement and use. I like the ability to create eye-catching campaigns and send them instantly.
What is your favorite aspect of this product?
Adobe Campaign supports powerful and easy to use features that allow you to interact with customers and business partners around the world. Since we started using it, it has boosted our business by allowing us to collaborate with clients from anywhere anytime across the world. Adobe Campaign has a responsive, smooth and clean UI which makes it easy to learn and use.
What do you dislike most about this product?
I can't remember anything that disappointed me while using Adobe Campaign. It is a straightforward application with great features that make it easy to market our products and services online thus saving us much time and money.
What recommendations would you give to someone considering this product?
Yes i highly recommend Adobe Campaign for email marketing purposes. It is a brilliant and amazing platform for online marketing. I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
