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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Catherine S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Great marketing tool

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

I have no experience from similar products in our enterprise.

What is your favorite aspect of this product?

This product has boosted our marketing channels by providing clear strategies and channels for better customer engagement.

What do you dislike most about this product?

I have nothing to dislike from this great platform. It has given us excellent service.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign to any company for effective marketing and faster growth.

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Effective Service

Donna W.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Excellent sales tool

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

This is greatest marketing and sales enablement platform I have come across.

What is your favorite aspect of this product?

It has great capability to track the welfare of customers and check whether customers are being satisfied by the products and services we offer. Our marketing has been very effective since we can easily manage our sales and marketing data.

What do you dislike most about this product?

I have not experienced any breakdown from the performance of this great platform.

What recommendations would you give to someone considering this product?

I have used and confirmed this is great tool in marketing and advertising of products and I really recommend.

Pros

  • Unique Features
  • Efficient Service
  • Caring
  • Client Friendly Policies

John H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic marketing platform

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign id most effective marketing product I have used in our organization.

What is your favorite aspect of this product?

It has excellent capability of ensuring that our team reaches as many customers as possible through regular delivery of adverts. We have been able to grow through our sales journey over a short period of time due to commitment and the help of this great product.

What do you dislike most about this product?

This is great tool that has served us excellently since we started using it in our company.

What recommendations would you give to someone considering this product?

I am delighted to recommend Adobe Campaign to any company for effective marketing and customer relations.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Most Popular Adobe Campaign Comparisons

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