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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Donna W.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Excellent sales tool

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

This is greatest marketing and sales enablement platform I have come across.

What is your favorite aspect of this product?

It has great capability to track the welfare of customers and check whether customers are being satisfied by the products and services we offer. Our marketing has been very effective since we can easily manage our sales and marketing data.

What do you dislike most about this product?

I have not experienced any breakdown from the performance of this great platform.

What recommendations would you give to someone considering this product?

I have used and confirmed this is great tool in marketing and advertising of products and I really recommend.

Pros

  • Unique Features
  • Efficient Service
  • Caring
  • Client Friendly Policies

John H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2021

Fantastic marketing platform

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign id most effective marketing product I have used in our organization.

What is your favorite aspect of this product?

It has excellent capability of ensuring that our team reaches as many customers as possible through regular delivery of adverts. We have been able to grow through our sales journey over a short period of time due to commitment and the help of this great product.

What do you dislike most about this product?

This is great tool that has served us excellently since we started using it in our company.

What recommendations would you give to someone considering this product?

I am delighted to recommend Adobe Campaign to any company for effective marketing and customer relations.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Abbey Grace M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Improve productivity with marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign enables you to efficiently and dynamically manage your marketing campaigns. It allows the creation of multichannel campaigns and the automation of marketing services. It provides versatility in managing the different marketing channels such as email, automatic notifications, SMS marketing, among others. It makes it easy to manage campaigns, resources, customer data, and analytics. Improves communication with customers and allows to identify the profile of potential customers.

What is your favorite aspect of this product?

It is easy to use and manage. AI-based emails guarantee the best approach and supply of information to customers. It has really nice templates that make it easy to create campaigns. It has an excellent drag and drop tool that makes your workflow easier. It allows you to effectively manage data for your campaigns and it is easy to segment your audiences to keep them more organized. It has an agile message automation process, which can be customized and adapted to each client.

What do you dislike most about this product?

Although it is a very complete marketing tool, its user interface can be more intuitive and its cost is significantly high.

What recommendations would you give to someone considering this product?

This platform is the best option for creating and monitoring marketing campaigns. Helps to improve productivity and efficiency leading to cost reduction and time management. I recommend its implementation.

Pros

  • Reliable
  • Trustworthy
  • Inspires Innovation
  • Caring

Most Popular Adobe Campaign Comparisons

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