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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Amanda C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Fantastic marketing management platform

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

I have no experience from similar products.

What is your favorite aspect of this product?

I like the capability of this great platform to ensure that our marketing channels are smooth and client journey is well managed. We are able to satisfy and listen to our customers needs and address them.

What do you dislike most about this product?

I have not disliked anything to do with this great platform.

What recommendations would you give to someone considering this product?

I highly recommend this great product to any organization for effective marketing of products and services.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

Sthefany B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Versatile management of marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign allows you to manage attractive campaigns that are tailored to customer needs, providing specific information about our products. Create dynamic emails with interesting content, ensuring the development of an effective communication experience with customers. Running the campaign allows you to manage and automate all emails, ads, and campaigns in one place.

What is your favorite aspect of this product?

It has a nice user interface, easy to use. It is very effective for communicating with clients via email, SMS, direct mail, and push notifications. It has the ability to use various marketing channels to further impact our campaigns. It allows you to classify customers according to their profile, with the useful segmentation function. The drag and drop function makes it easy to work with the platform. Get custom forms quickly and without complications.

What do you dislike most about this product?

Templates need to be improved and their cost is high compared to similar solutions.

What recommendations would you give to someone considering this product?

With Adobe Campaign you get optimal automation of marketing campaigns. It offers varied and effective communication channels. It allows customers to have all the information dynamically. I recommend its implementation.

Pros

  • Reliable
  • Trustworthy
  • Caring
  • Respectful

Jackson W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Reach large group of potential customers

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

For marketing I can highly commend on the effectiveness of Adobe Campaign in proper marketing.

What is your favorite aspect of this product?

This is great product that has enabled our organization to reach large group of potential customers within a short period off time. It sends adverts on our products and services regularly.

What do you dislike most about this product?

I have not disliked anything to do with this great product.

What recommendations would you give to someone considering this product?

I highly recommend this great platform to any organization for effective marketing.

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Effective Service

Most Popular Adobe Campaign Comparisons

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