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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Abbey Grace M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Improve productivity with marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign enables you to efficiently and dynamically manage your marketing campaigns. It allows the creation of multichannel campaigns and the automation of marketing services. It provides versatility in managing the different marketing channels such as email, automatic notifications, SMS marketing, among others. It makes it easy to manage campaigns, resources, customer data, and analytics. Improves communication with customers and allows to identify the profile of potential customers.

What is your favorite aspect of this product?

It is easy to use and manage. AI-based emails guarantee the best approach and supply of information to customers. It has really nice templates that make it easy to create campaigns. It has an excellent drag and drop tool that makes your workflow easier. It allows you to effectively manage data for your campaigns and it is easy to segment your audiences to keep them more organized. It has an agile message automation process, which can be customized and adapted to each client.

What do you dislike most about this product?

Although it is a very complete marketing tool, its user interface can be more intuitive and its cost is significantly high.

What recommendations would you give to someone considering this product?

This platform is the best option for creating and monitoring marketing campaigns. Helps to improve productivity and efficiency leading to cost reduction and time management. I recommend its implementation.

Pros

  • Reliable
  • Trustworthy
  • Inspires Innovation
  • Caring

Amanda C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Fantastic marketing management platform

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

I have no experience from similar products.

What is your favorite aspect of this product?

I like the capability of this great platform to ensure that our marketing channels are smooth and client journey is well managed. We are able to satisfy and listen to our customers needs and address them.

What do you dislike most about this product?

I have not disliked anything to do with this great platform.

What recommendations would you give to someone considering this product?

I highly recommend this great product to any organization for effective marketing of products and services.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

Sthefany B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Versatile management of marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign allows you to manage attractive campaigns that are tailored to customer needs, providing specific information about our products. Create dynamic emails with interesting content, ensuring the development of an effective communication experience with customers. Running the campaign allows you to manage and automate all emails, ads, and campaigns in one place.

What is your favorite aspect of this product?

It has a nice user interface, easy to use. It is very effective for communicating with clients via email, SMS, direct mail, and push notifications. It has the ability to use various marketing channels to further impact our campaigns. It allows you to classify customers according to their profile, with the useful segmentation function. The drag and drop function makes it easy to work with the platform. Get custom forms quickly and without complications.

What do you dislike most about this product?

Templates need to be improved and their cost is high compared to similar solutions.

What recommendations would you give to someone considering this product?

With Adobe Campaign you get optimal automation of marketing campaigns. It offers varied and effective communication channels. It allows customers to have all the information dynamically. I recommend its implementation.

Pros

  • Reliable
  • Trustworthy
  • Caring
  • Respectful

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