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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Also Featured in...
Adobe Campaign Reviews
Jackson W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2021
Reach large group of potential customers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
For marketing I can highly commend on the effectiveness of Adobe Campaign in proper marketing.
What is your favorite aspect of this product?
This is great product that has enabled our organization to reach large group of potential customers within a short period off time. It sends adverts on our products and services regularly.
What do you dislike most about this product?
I have not disliked anything to do with this great product.
What recommendations would you give to someone considering this product?
I highly recommend this great platform to any organization for effective marketing.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Effective Service
Gerald W.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Maintain and build strong customer channels
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been the most effective platform for maintaining close customer relations with our enterprise.
What is your favorite aspect of this product?
I like the fact that we can monitor our customers journey and understand their needs. Customers are more satisfied since we can reach to them regularly to assist in case of rising issue affecting them.
What do you dislike most about this product?
I have nothing to dislike from this great product. It has been powerful and functioning well.
What recommendations would you give to someone considering this product?
Adobe Campaign is great and can easily transform any business enterprise improved productivity and faster growth.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Judith P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Vendor Management and Renewal
Submitted Mar 2021
Market products easily with Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is the most effective product that ensures that there is effective marketing of products and services.
What is your favorite aspect of this product?
It gives us clear insight on how customers are fairing with our brands and how we can make improvements for it to attract more clients. Customers are notified on time on any changes that have occurred on service delivery.
What do you dislike most about this product?
This product has been awesome since I started using in our organization.
What recommendations would you give to someone considering this product?
I highly recommend it to any company for effective marketing and reaching large group of customers.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
