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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Kimberly B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Best marketing product.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has great marketing tools that are very effective.
What is your favorite aspect of this product?
I like the ability of this product to send and track the delivery of marketing emails to our potential customers. It gives our customers updates on our products and services regularly.
What do you dislike most about this product?
It works well and gives us great services always.
What recommendations would you give to someone considering this product?
Adobe Campaign is very effective in online marketing and keeping close relationship between business and clients.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
Teresa A.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great marketing product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has great marketing features that makes marketing and advertising process very effective.
What is your favorite aspect of this product?
I like the fact that this great product offers great solutions to all marketing processes. It ensures customers get timely updates on our products and services to their emails on time.
What do you dislike most about this product?
I have not disliked anything from this great product.
What recommendations would you give to someone considering this product?
For great marketing campaigns I highly recommend Adobe Campaign.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Inspires Innovation
Eileen W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2021
Maximum effectiveness in digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a platform that provides a wide variety of very useful options for the development of digital marketing for any company. It offers an excellent set of channels with ideal characteristics to have the best digital marketing campaign. It has the advantage of helping customers analyze and optimize media performance. The marketing team can also use the tool as a source of pre and post campaign intelligence.
What is your favorite aspect of this product?
It offers all the tools that the company needs to create strategies and execute a digital campaign. This tool allows to address different aspects of a campaign simultaneously. This approach increases efficiency and reduces execution time for multiple projects at once. Supports updating any change in real time. It captures each individual path of each visitor's visit and puts it at your fingertips. The tool can be customized to suit your business needs.
What do you dislike most about this product?
This platform presents a series of essential tools for the growth of a company. Although, it can be very expensive and its profitability must be evaluated.
What recommendations would you give to someone considering this product?
I strongly recommend that you implement Adobe Campaign in your company because it provides a set of channels necessary for your organization to increase competitiveness in the market.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
