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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Sandra F.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Great solution for marketing campaigns

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign provides a variety of features that raise the level of the marketing of a company, in our organization it has allowed us to develop attractive marketing campaigns, with a very fluid communication with our clients, where our products have been intensively promoted. Adobe Campaign accumulates and automates email marketing campaigns, this being the main channel we use to communicate with customers.

What is your favorite aspect of this product?

It has a nice and easy-to-use interface. Create more eye-catching and creative emails for all customers. Creating them from scratch or using existing content. It provides personalized and real-time reports, which allow us to analyze the performance of our campaigns. The management of marketing channels and the creation of catalogs are tools that are perfectly suited to our requirements.

What do you dislike most about this product?

It is necessary to spend a lot of time on the initial configuration and there is a lack of documentation to facilitate its handling.

What recommendations would you give to someone considering this product?

I recommend the implementation of Adobe Campaign because it has features that have allowed the development of successful digital marketing campaigns to attract new and potential customers.

Pros

  • Reliable
  • Trustworthy
  • Effective Service
  • Caring

Kimberly B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Best marketing product.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has great marketing tools that are very effective.

What is your favorite aspect of this product?

I like the ability of this product to send and track the delivery of marketing emails to our potential customers. It gives our customers updates on our products and services regularly.

What do you dislike most about this product?

It works well and gives us great services always.

What recommendations would you give to someone considering this product?

Adobe Campaign is very effective in online marketing and keeping close relationship between business and clients.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Efficient Service

Teresa A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2021

Great marketing product

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has great marketing features that makes marketing and advertising process very effective.

What is your favorite aspect of this product?

I like the fact that this great product offers great solutions to all marketing processes. It ensures customers get timely updates on our products and services to their emails on time.

What do you dislike most about this product?

I have not disliked anything from this great product.

What recommendations would you give to someone considering this product?

For great marketing campaigns I highly recommend Adobe Campaign.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Inspires Innovation

Most Popular Adobe Campaign Comparisons

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