What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Nelson R.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Dec 2020
Best platform for digital marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Its reliable and fits well in all organizations including the small and mid-sized ones and this allows them to maximize their marketing process and gain the best from them leading to their portfolio growth.
What is your favorite aspect of this product?
Adobe Campaign gives us complete overview over all of our online marketing campaigns and this offers insights that helps us learn our strengths and weaknesses and learn how best to maximize them to our benefit. Customer support is available and willing to help all users in using the platform reliably at all times.
What do you dislike most about this product?
There is no mobile version of the platform and this limits its usage only to desktop/laptop, a factor that sometimes lowers its usage in our company.
What recommendations would you give to someone considering this product?
Adobe Campaign is stable and comes with complete set of tools and this allows all users a chance to maximize their marketing campaigns and use them to grow their company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Megan J.
- Role: Operations
- Industry: Healthcare
- Involvement: Vendor Selection and Purchasing
Submitted Dec 2020
So much better to use!
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It doesn't bog my system down.
What is your favorite aspect of this product?
It doesn't take a rocket scientist to understand this.
What do you dislike most about this product?
I don't have any issues with it.
What recommendations would you give to someone considering this product?
The ease of use alone is worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hannah T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Perfect tool for the channel management.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Dynamic content capability and the mobile access are fantastic.
What is your favorite aspect of this product?
The easy to personalize email and the clients communication its effective.
What do you dislike most about this product?
No issues or implementation error when getting started.
What recommendations would you give to someone considering this product?
I love Adobe campaign due its functional tools and the easy email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing