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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Megan J.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Dec 2020

So much better to use!

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

It doesn't bog my system down.

What is your favorite aspect of this product?

It doesn't take a rocket scientist to understand this.

What do you dislike most about this product?

I don't have any issues with it.

What recommendations would you give to someone considering this product?

The ease of use alone is worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hannah T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect tool for the channel management.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Dynamic content capability and the mobile access are fantastic.

What is your favorite aspect of this product?

The easy to personalize email and the clients communication its effective.

What do you dislike most about this product?

No issues or implementation error when getting started.

What recommendations would you give to someone considering this product?

I love Adobe campaign due its functional tools and the easy email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jessica D.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2020

Efficient system for campaign management.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Very wonderful management of multiple campaigns.

What is your favorite aspect of this product?

Adobe Campaign interface is full of functional features.

What do you dislike most about this product?

No much dislike.

What recommendations would you give to someone considering this product?

Adobe Campaign is the most functional and worldwide used tool for effective business campaign management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Campaign Comparisons

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