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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Nelson R.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2020

Best platform for digital marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Its reliable and fits well in all organizations including the small and mid-sized ones and this allows them to maximize their marketing process and gain the best from them leading to their portfolio growth.

What is your favorite aspect of this product?

Adobe Campaign gives us complete overview over all of our online marketing campaigns and this offers insights that helps us learn our strengths and weaknesses and learn how best to maximize them to our benefit. Customer support is available and willing to help all users in using the platform reliably at all times.

What do you dislike most about this product?

There is no mobile version of the platform and this limits its usage only to desktop/laptop, a factor that sometimes lowers its usage in our company.

What recommendations would you give to someone considering this product?

Adobe Campaign is stable and comes with complete set of tools and this allows all users a chance to maximize their marketing campaigns and use them to grow their company.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Megan J.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Dec 2020

So much better to use!

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

It doesn't bog my system down.

What is your favorite aspect of this product?

It doesn't take a rocket scientist to understand this.

What do you dislike most about this product?

I don't have any issues with it.

What recommendations would you give to someone considering this product?

The ease of use alone is worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hannah T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Perfect tool for the channel management.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Dynamic content capability and the mobile access are fantastic.

What is your favorite aspect of this product?

The easy to personalize email and the clients communication its effective.

What do you dislike most about this product?

No issues or implementation error when getting started.

What recommendations would you give to someone considering this product?

I love Adobe campaign due its functional tools and the easy email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Campaign Comparisons

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