What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Jessica D.
- Role: Consultant
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Efficient system for campaign management.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Very wonderful management of multiple campaigns.
What is your favorite aspect of this product?
Adobe Campaign interface is full of functional features.
What do you dislike most about this product?
No much dislike.
What recommendations would you give to someone considering this product?
Adobe Campaign is the most functional and worldwide used tool for effective business campaign management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Santiago G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2020
Campaign Management System
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
How this software offers a fall control on small marketing campaign
What is your favorite aspect of this product?
Creating of different campaign s for our customers.
What do you dislike most about this product?
So far nothing to dislike
What recommendations would you give to someone considering this product?
Adobe Campaign is the best marketing tool across various channels and very easy email marketing tool
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hannah C.
- Role: Consultant
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Flexible multiple campaign management software.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Email sending and management power.
What is your favorite aspect of this product?
Easy analyzing and reporting of various business progress.
What do you dislike most about this product?
Adobe Campaign was simple and adapting solution.
What recommendations would you give to someone considering this product?
The campaign management functionalities are very active and segmentation ability is wonderful.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing