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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Santiago G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Campaign Management System

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

How this software offers a fall control on small marketing campaign

What is your favorite aspect of this product?

Creating of different campaign s for our customers.

What do you dislike most about this product?

So far nothing to dislike

What recommendations would you give to someone considering this product?

Adobe Campaign is the best marketing tool across various channels and very easy email marketing tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hannah C.

  • Role: Consultant
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2020

Flexible multiple campaign management software.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Email sending and management power.

What is your favorite aspect of this product?

Easy analyzing and reporting of various business progress.

What do you dislike most about this product?

Adobe Campaign was simple and adapting solution.

What recommendations would you give to someone considering this product?

The campaign management functionalities are very active and segmentation ability is wonderful.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mark L.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

excellent product and customer support

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

great product and exceptional customer service

What is your favorite aspect of this product?

the reliability

What do you dislike most about this product?

nothing is dislikedget it now before the price goes up

What recommendations would you give to someone considering this product?

get it now before the price goes up

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Adobe Campaign Comparisons

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