What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2020
It was difficult to use but I am not tech savy
Likeliness to Recommend
Pros
- Helps Innovate
- Enables Productivity
- Respectful
- Continually Improving Product
Cons
- Less Effective Service
- Less Caring
Sean F.
- Role: Public Sector
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2020
Dynamic campaigns users can get behind
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The chance to update its product constantly.
What is your favorite aspect of this product?
Ability to optimize all aspects of the product to help with our company reaching customers.
What do you dislike most about this product?
Cost is a bit pricey
What recommendations would you give to someone considering this product?
Do your research and don't be afraid to make a side-by-side comparison.
Pros
- Respectful
- Trustworthy
- Unique Features
- Inspires Innovation
Cons
- Less Efficient Service
- Inhibits Innovation
- Vendor Friendly Policies
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2020
This product is easy to use and navigate!
Likeliness to Recommend
Pros
- Reliable
- Continually Improving Product
- Performance Enhancing
- Enables Productivity