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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jul 2020

It was difficult to use but I am not tech savy

Likeliness to Recommend

6 /10

Pros

  • Helps Innovate
  • Enables Productivity
  • Respectful
  • Continually Improving Product

Cons

  • Less Effective Service
  • Less Caring

Sean F.

  • Role: Public Sector
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2020

Dynamic campaigns users can get behind

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

The chance to update its product constantly.

What is your favorite aspect of this product?

Ability to optimize all aspects of the product to help with our company reaching customers.

What do you dislike most about this product?

Cost is a bit pricey

What recommendations would you give to someone considering this product?

Do your research and don't be afraid to make a side-by-side comparison.

Pros

  • Respectful
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Cons

  • Less Efficient Service
  • Inhibits Innovation
  • Vendor Friendly Policies
  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jul 2020

This product is easy to use and navigate!

Likeliness to Recommend

10 /10

Pros

  • Reliable
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Most Popular Adobe Campaign Comparisons

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