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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Mark L.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

excellent product and customer support

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

great product and exceptional customer service

What is your favorite aspect of this product?

the reliability

What do you dislike most about this product?

nothing is dislikedget it now before the price goes up

What recommendations would you give to someone considering this product?

get it now before the price goes up

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jul 2020

It was difficult to use but I am not tech savy

Likeliness to Recommend

6 /10

Pros

  • Helps Innovate
  • Enables Productivity
  • Respectful
  • Continually Improving Product

Cons

  • Less Effective Service
  • Less Caring

Sean F.

  • Role: Public Sector
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2020

Dynamic campaigns users can get behind

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

The chance to update its product constantly.

What is your favorite aspect of this product?

Ability to optimize all aspects of the product to help with our company reaching customers.

What do you dislike most about this product?

Cost is a bit pricey

What recommendations would you give to someone considering this product?

Do your research and don't be afraid to make a side-by-side comparison.

Pros

  • Respectful
  • Trustworthy
  • Unique Features
  • Inspires Innovation

Cons

  • Less Efficient Service
  • Inhibits Innovation
  • Vendor Friendly Policies

Most Popular Adobe Campaign Comparisons

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