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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10
Adobe Campaign
8.9 /10

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

Down 1
Since last award

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
91%
Conflict Resolution:
93%
Strategy & Innovation:
94%
Service Experience:
92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

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0% Negative
5% Neutral
95% Positive

Pros

  • Trustworthy
  • Reliable
  • Appreciates Incumbent Status
  • Inspires Innovation

Feature Ratings

Average 84

Email Delivery

89

Segmentation

86

Text Messaging

85

Campaign Management

85

A/B Testing

84

Basic Reporting and Analytics

83

Content Authoring

83

Surveys and Polling

83

Auto-Responders

83

Email Templates

81

Dynamic Content

81

Vendor Capability Ratings

Average 82

Breadth of Features

86

Business Value Created

85

Ease of IT Administration

85

Quality of Features

84

Usability and Intuitiveness

83

Ease of Implementation

82

Ease of Data Integration

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Ved Prakash J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Nice but could do better.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Its features and width of software integrations

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Costly but a lot of nice features

What recommendations would you give to someone considering this product?

Go for it.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

Ramaseshan N.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Best Campaign tool in the Market

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ashkhan A.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Best B2B Adobe campaign classic for Marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Easy to implement everything when compared to other software tool

What is your favorite aspect of this product?

Campaigns and workflowa

What do you dislike most about this product?

User interface

What recommendations would you give to someone considering this product?

Sure will recommend for B2C

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Most Popular Adobe Campaign Comparisons

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