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Adobe Systems

Adobe Campaign

Composite Score

8.9 /10

CX Score

9.1 /10

119 Reviews Write a Review

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

Down 1
Since last award

85 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 91%
Conflict Resolution:: 93%
Strategy & Innovation:: 94%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

5% Neutral

95% Positive

Pros

Trustworthy
Reliable
Appreciates Incumbent Status
Inspires Innovation

Feature Ratings

Average 84

Email Delivery

Segmentation

Text Messaging

Campaign Management

A/B Testing

Basic Reporting and Analytics

Content Authoring

Surveys and Polling

Auto-Responders

Email Templates

Dynamic Content

Vendor Capability Ratings

Average 82

Breadth of Features

Business Value Created

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

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View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Manoj T.

Role: Operations
Industry: Shipping
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2023

Overa Good Software with Excellent Feature

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Integration with other Adobe solutions: As part of the Adobe Marketing Cloud, Adobe Campaign seamlessly integrates with other Adobe products like Adobe Experience Manager, Adobe Analytics, and Adobe Target, providing a comprehensive marketing ecosystem.

What is your favorite aspect of this product?

Analytics and reporting: Adobe Campaign provides insights into campaign performance, allowing marketers to measure the effectiveness of their efforts and make data-driven decisions.

What do you dislike most about this product?

Nothing to dislike as per my knowledge and experience.

What recommendations would you give to someone considering this product?

I would like to highly recommend people and business owner to use this software..

Pros

Trustworthy
Effective Service
Transparent
Helps Innovate

Arti V.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Great Automation, But Could Use Better

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

ata-driven customer journeys based on real-time insights and giving marketers a comprehensive ecosystem for customer engagement.

What is your favorite aspect of this product?

email, SMS, push notifications, direct mail, and social media in a unified platform sets it apart and powerful tool for enterprises looking to deliver tailored experiences at scale.

What do you dislike most about this product?

technical expertise to configure and manage and often needing dedicated IT or marketing operations teams.

What recommendations would you give to someone considering this product?

requires technical expertise for setup, integration, and ongoing management and Adobe Campaign requires customization and integration work to fit your specific workflows

Pros

Helps Innovate
Reliable
Performance Enhancing
Trustworthy

Sharboj S.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Best customer journey management solution.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It definitely differs from other similar products with its uniqueness in customer journey management solution designed for cross-channel marketing automation, personalization, and campaign orchestration. It stands out from similar products due to its integration with Adobe Experience Cloud and its robust data-driven approach. It works well with Adobe Analytics, Adobe Experience Manager, and Adobe Target for personalized marketing experiences.

What is your favorite aspect of this product?

My favorite aspects of this product is their highly customizable, scalability, enterprise focus, AI powered optimization, workflow management and scalable for large enterprises.

What do you dislike most about this product?

I dislike their steep learning curve, high cost for small to medium-sized businesses, complexity in implementation for new users, resource intensive and UI/UX feels outdated.

What recommendations would you give to someone considering this product?

I would definitely recommend you to check with your IT infrastructure and get the right premium plan accordingly.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Caring

Latest Research

Adobe Campaign

What is Adobe Campaign?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

Down 1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Text Messaging The capability to send messages by SMS in addition to email.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Surveys and Polling Ability to survey customers and gather feedback.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Manoj T.

Overa Good Software with Excellent Feature

Likeliness to Recommend

Pros

Arti V.

Great Automation, But Could Use Better

Likeliness to Recommend

Pros

Sharboj S.

Best customer journey management solution.

Likeliness to Recommend

Pros

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Title

Down 1
Since last award

Feature Ratings

Email Delivery

Segmentation

Text Messaging

Campaign Management

A/B Testing

Basic Reporting and Analytics

Content Authoring

Surveys and Polling

Auto-Responders

Email Templates

Dynamic Content

Vendor Capability Ratings

Breadth of Features

Business Value Created

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization