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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Shailendra Kumar S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
it is fantastic due to its easy usable interference
What is your favorite aspect of this product?
easy usable interference and no hanging issue at all
What do you dislike most about this product?
not able to find any tiil now
What recommendations would you give to someone considering this product?
go and buy this its will create good customer bases and generate leads
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Meagan S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2023
"Very complete tool for marketing by email."
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This application is unique in comparison to others because it is among the most comprehensive platforms that are now available.
What is your favorite aspect of this product?
All the features you need in a marketing automation system, and then some. Ability to create several databases and markets with global potential. Has a ton of tools for handling content. Administration, user administration, programs, campaigns, workflows, dashboards, in-built reporting, prospects, focusing and segmenting, social media, and more are all standard features. Features such as SMS, email, automation, web apps, pages, forms, and funnels are included as well.
What do you dislike most about this product?
You'll need some time and effort if you're not a trained marketing automation expert or a super-geeky computer wiz to fully take advantage of everything Adobe Campaign has to offer.
What recommendations would you give to someone considering this product?
This software is highly suggested due to its intuitive design and solid platform-specific user interface. A drag-and-drop editor makes it simple to design emails and landing sites; automated marketing workflows can be set up in minutes; and audience segmentation is taken to a whole new level.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Benjamin Z.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Feb 2023
Great MAP for Global Markets and Large Business
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
As a manager of marketing operations, it is my responsibility to report on campaign analytics, website traffic, and key performance indicators (KPIs), as well as to make decisions based on this data. The metrics were presented in a way that was easy to understand and use, which really aided my daily reporting.
What is your favorite aspect of this product?
As with other modern tools, the insights and reports created by this one are adequate, but they could be better if users were given more control over which channels were analyzed and how.
What do you dislike most about this product?
If you aren't a marketing automation expert or a super-geeky computer wiz, getting up to speed on Adobe Campaign's many features and functionalities will take some time.
What recommendations would you give to someone considering this product?
More features than can be found in any one marketing automation software. Set up many markets with global potential using a wide range of data sources. Includes a wide variety of tools for handling content. Administration, user management, campaigns, workflows, dashboards, in-built reporting, leads, tagging and segmenting, social media, and more go without saying.
Pros
- Enables Productivity
- Efficient Service
- Helps Innovate
- Continually Improving Product
