What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Saurav K.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Ideal marketing campaigns with Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It enables us to conduct a variety of prospect searches using numerous search engines, including LinkedIn, email, domains, b2b businesses, and more. This ensures that we have access to a large pool of potential customers and business partners. In order to prevent sending emails to expired addresses, it contains an email verification facility. In just a few clicks, it is completed. In order to make conversations to potential customers successful, it also features cloud calls, call recording, and even scripts.
What is your favorite aspect of this product?
As a B2B marketer, what I enjoy best about all the connected applications of Adobe Experience Cloud that function in perfect harmony is its capacity to thoroughly measure performance statistics and enhance user journey experience across the many platforms to fuel our conversion funnel.
What do you dislike most about this product?
Compared to other pre-built, simple-to-onboard tools available on the market, requires a lot of work to study and comprehend the tools in order to make the greatest use. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.
What recommendations would you give to someone considering this product?
One of the best tool for Email marketing
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Acts with Integrity
Jatero A.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Great Product!!
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Excellent integration with CRM
What is your favorite aspect of this product?
Impressive UX
What do you dislike most about this product?
Customer support can really improve Steep learning curve
What recommendations would you give to someone considering this product?
If you need to track multiple CRM activities, such as real-time campaigns and targeted campaigns consider using this product. It is amazing.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
Boreru K.
- Role: Information Technology
- Industry: Insurance
- Involvement: End User of Application
Submitted Oct 2022
Best Email Marketing and Automation Software
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Unlike most software, this one offers both marketing and automation features making it superior
What is your favorite aspect of this product?
I like that Adobe Campaign offers tons of features. It is an affordable solution Integration is easy
What do you dislike most about this product?
Zero hates for Adobe Campaign. It has been a great software.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign for business email marketing and automation
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Caring