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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
98 Plan to Renew
85 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Email Templates
Dynamic Content
A/B Testing
Content Authoring
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
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Adobe Campaign Reviews
Benjamin Z.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Feb 2023
Great MAP for Global Markets and Large Business
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
As a manager of marketing operations, it is my responsibility to report on campaign analytics, website traffic, and key performance indicators (KPIs), as well as to make decisions based on this data. The metrics were presented in a way that was easy to understand and use, which really aided my daily reporting.
What is your favorite aspect of this product?
As with other modern tools, the insights and reports created by this one are adequate, but they could be better if users were given more control over which channels were analyzed and how.
What do you dislike most about this product?
If you aren't a marketing automation expert or a super-geeky computer wiz, getting up to speed on Adobe Campaign's many features and functionalities will take some time.
What recommendations would you give to someone considering this product?
More features than can be found in any one marketing automation software. Set up many markets with global potential using a wide range of data sources. Includes a wide variety of tools for handling content. Administration, user management, campaigns, workflows, dashboards, in-built reporting, leads, tagging and segmenting, social media, and more go without saying.
Pros
- Enables Productivity
- Efficient Service
- Helps Innovate
- Continually Improving Product
Saurav K.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2022
Ideal marketing campaigns with Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It enables us to conduct a variety of prospect searches using numerous search engines, including LinkedIn, email, domains, b2b businesses, and more. This ensures that we have access to a large pool of potential customers and business partners. In order to prevent sending emails to expired addresses, it contains an email verification facility. In just a few clicks, it is completed. In order to make conversations to potential customers successful, it also features cloud calls, call recording, and even scripts.
What is your favorite aspect of this product?
As a B2B marketer, what I enjoy best about all the connected applications of Adobe Experience Cloud that function in perfect harmony is its capacity to thoroughly measure performance statistics and enhance user journey experience across the many platforms to fuel our conversion funnel.
What do you dislike most about this product?
Compared to other pre-built, simple-to-onboard tools available on the market, requires a lot of work to study and comprehend the tools in order to make the greatest use. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.
What recommendations would you give to someone considering this product?
One of the best tool for Email marketing
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Acts with Integrity
Jatero A.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Great Product!!
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Excellent integration with CRM
What is your favorite aspect of this product?
Impressive UX
What do you dislike most about this product?
Customer support can really improve Steep learning curve
What recommendations would you give to someone considering this product?
If you need to track multiple CRM activities, such as real-time campaigns and targeted campaigns consider using this product. It is amazing.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
