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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Saurav K.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Ideal marketing campaigns with Adobe Campaign

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It enables us to conduct a variety of prospect searches using numerous search engines, including LinkedIn, email, domains, b2b businesses, and more. This ensures that we have access to a large pool of potential customers and business partners. In order to prevent sending emails to expired addresses, it contains an email verification facility. In just a few clicks, it is completed. In order to make conversations to potential customers successful, it also features cloud calls, call recording, and even scripts.

What is your favorite aspect of this product?

As a B2B marketer, what I enjoy best about all the connected applications of Adobe Experience Cloud that function in perfect harmony is its capacity to thoroughly measure performance statistics and enhance user journey experience across the many platforms to fuel our conversion funnel.

What do you dislike most about this product?

Compared to other pre-built, simple-to-onboard tools available on the market, requires a lot of work to study and comprehend the tools in order to make the greatest use. Integration challenges and a lack of support prevent the collection of additional customer journey data using solutions other than Adobe.

What recommendations would you give to someone considering this product?

One of the best tool for Email marketing

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Acts with Integrity

Jatero A.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Great Product!!

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Excellent integration with CRM

What is your favorite aspect of this product?

Impressive UX

What do you dislike most about this product?

Customer support can really improve Steep learning curve

What recommendations would you give to someone considering this product?

If you need to track multiple CRM activities, such as real-time campaigns and targeted campaigns consider using this product. It is amazing.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Effective Service

Boreru K.

  • Role: Information Technology
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Best Email Marketing and Automation Software

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Unlike most software, this one offers both marketing and automation features making it superior

What is your favorite aspect of this product?

I like that Adobe Campaign offers tons of features. It is an affordable solution Integration is easy

What do you dislike most about this product?

Zero hates for Adobe Campaign. It has been a great software.

What recommendations would you give to someone considering this product?

I recommend Adobe Campaign for business email marketing and automation

Pros

  • Performance Enhancing
  • Enables Productivity
  • Efficient Service
  • Caring

Most Popular Adobe Campaign Comparisons

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