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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Vaibhav G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great tool for campaigning

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

The ability for us to use POSTGRES SQL to query the data.

What is your favorite aspect of this product?

We can send Push notifications to people which I think is great.

What do you dislike most about this product?

While processing large amounts of data using POSTGRES SQL, it sometimes takes a lot of time as compared to legacy SQL.

What recommendations would you give to someone considering this product?

I would definitely recommend you to use this product for your email campaigns.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Christine M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Magnificent tool that automates marketing

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has innovative features to model, streamline, and automate marketing and customer communication processes. I am able to incorporate marketing history, purchase information, preferences, CRM data, and any other relevant PII data in a consolidated view to analyze and take action

What is your favorite aspect of this product?

The descriptive analysis functionality lets me analyze information upstream and downstream of our marketing campaigns, and then filter subscriber population and create target groups based on unlimited number criteria

What do you dislike most about this product?

Improve syntax highlighting in the source editor and ensure deadlocking isn't an issue when running more than one campaign at once and that will be all

What recommendations would you give to someone considering this product?

Well suited for any business that wants to automate marketing communication initiatives, deliver multiple email marketing campaigns across multiple channels, as well as access some analytics to keep and grow engagement

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alex S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

This program is fantastic.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

This tool is superior to others since it automates marketing tasks and has a very user-friendly interface.

What is your favorite aspect of this product?

The platform's user interface is very user-friendly. Easy-to-use drag-and-drop interface for creating emails and landing pages, processes for marketing automation, segmenting your audience is another level, and the reporting function is fantastic. Adobe campaigns' excellent personalisation tools and capabilities extend to SMS and email marketing as well.

What do you dislike most about this product?

The only aspect of any Adobe platform that irritates me is the quality of the company's customer service. They're of no use. We just made the transfer since their customer service was so lacking. Initially, they were excellent, but their customer service quickly deteriorated.

What recommendations would you give to someone considering this product?

Adobe Campaign is a fantastic tool for email marketing and marketing automation.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Most Popular Adobe Campaign Comparisons

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