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Adobe Campaign Logo
Adobe Campaign Logo
Adobe Systems

Adobe Campaign

Composite Score
8.5 /10
CX Score
8.8 /10
Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details


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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

98 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

89

Campaign Management

87

Segmentation

87

Basic Reporting and Analytics

84

Auto-Responders

84

Email Templates

83

Dynamic Content

83

A/B Testing

83

Content Authoring

82

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

87

Breadth of Features

87

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

83

Ease of Data Integration

82

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

80

Ease of Customization

78

Adobe Campaign Reviews

Alex S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

This program is fantastic.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

This tool is superior to others since it automates marketing tasks and has a very user-friendly interface.

What is your favorite aspect of this product?

The platform's user interface is very user-friendly. Easy-to-use drag-and-drop interface for creating emails and landing pages, processes for marketing automation, segmenting your audience is another level, and the reporting function is fantastic. Adobe campaigns' excellent personalisation tools and capabilities extend to SMS and email marketing as well.

What do you dislike most about this product?

The only aspect of any Adobe platform that irritates me is the quality of the company's customer service. They're of no use. We just made the transfer since their customer service was so lacking. Initially, they were excellent, but their customer service quickly deteriorated.

What recommendations would you give to someone considering this product?

Adobe Campaign is a fantastic tool for email marketing and marketing automation.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Steve H.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Product

Likeliness to Recommend

7 /10

What differentiates Adobe Campaign from other similar products?

I have been very impressed with the depth of feature Adobe Campaigns offers

What is your favorite aspect of this product?

Best part is that you can use your customer data to create, coordinate, and build dynamic campaigns that benefits our company.

What do you dislike most about this product?

We had a few times where the system froze up on us.

What recommendations would you give to someone considering this product?

Focus on the customer experience when building the campaigns.

Pros

  • Includes Product Enhancements
  • Trustworthy
  • Efficient Service
  • Effective Service

Cons

  • Less Friendly Negotiation
  • Security Frustrates

Horst M.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Likeliness to Recommend

9 /10

Pros

  • Saves Time
  • Respectful
  • Fair
  • Transparent

Most Popular Adobe Campaign Comparisons

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