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What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Get AssistanceAdobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
98 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Inspires Innovation
- Reliable
- Appreciates Incumbent Status
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Text Messaging
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Dynamic Content
Email Templates
Content Authoring
A/B Testing
Surveys and Polling
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
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Adobe Campaign Reviews
Steve H.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Jun 2022
Great Product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have been very impressed with the depth of feature Adobe Campaigns offers
What is your favorite aspect of this product?
Best part is that you can use your customer data to create, coordinate, and build dynamic campaigns that benefits our company.
What do you dislike most about this product?
We had a few times where the system froze up on us.
What recommendations would you give to someone considering this product?
Focus on the customer experience when building the campaigns.
Pros
- Includes Product Enhancements
- Trustworthy
- Efficient Service
- Effective Service
Cons
- Less Friendly Negotiation
- Security Frustrates
Horst M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Jun 2022
Likeliness to Recommend
Pros
- Saves Time
- Respectful
- Fair
- Transparent
Xavier P.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
Excellent and convenient e-mail marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It ranks among the greatest marketing platform tools. With only one click, one can quickly customize the email to suit their needs and distribute it to a million subscribers. The classic version of Adobe Campaign is adaptable to multiple platforms and can be readily customized to meet requirements. It's one of the best tools for product promotion now on the market.
What is your favorite aspect of this product?
We can hyper-segment consumers and target them more precisely using workflows and a variety of parameters. Additionally, we can quickly create our content blocks, look for them, and apply them to our email designs. Sending transactional and business emails is another use for it. Additionally, by making it possible to identify customers and connect directly, it facilitates the management of marketing or advertising initiatives.
What do you dislike most about this product?
Sometimes the natural spaces that we put to the display part of the email's source and HTML content don't appear. After numerous changes, the activities occasionally get deleted. If we don't halt the workflow, we can restart from a moderate activity. Despite being in the same time zone, there was ineffective support at inconvenient hours. There is a significant learning curve.
What recommendations would you give to someone considering this product?
The dashboard in Adobe Campaign is incredibly user-friendly and has a customization feature, allowing us to personalize it whatever we choose. Data from my email marketing efforts may be analyzed. They offer very versatile custom integration. Gaining quality leads and raising our engagement rate are both benefits.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
